SEO in the niche of web hosting and domain name registration
In this article we`ll try to generalize our practices in promotion of companies that provide web hosting and domain registration services.
We will talk about such questions:
- Analysis of hosting / domain name registration market and finding potentially advantageous promotion directions;
- Features of keywords selection in the conditions of SEO-pressure
- Definition of promotion strategy
- Methods of getting links
- Features of different queries groups conversion depending on geography
- Typical problems that interfere sites conversion and ways of their solution
Market analysis and competitive researches. Finding potentially advantageous promotion directions
First of all, it is necessary to note that a large traffic in the niche of web hosting is deceptive. If you look at Google AdWords Keyword Tool data you will find out the following picture:
In fact, there are about 400-500 visits from the 8th– 9th place for a query “hosting” per month. It`s necessary to consider this and other points while planning hosting project promotion, because information about a large amount of queries in the Google AdWords Keyword Tool is “stuffed” with endless positions checks. As the market of hosting projects and domain name registrars is extremely competitive, you have a great chance to invest money, work and time in promotion of such queries that are stuffed and do not bring traffic and sales, and after all you can incur losses and even remain disappointed in the search promotion at all. The same can be said about domain name registration.
In fact, there are about 500-600 visits from the 5th – 6th place for a query “domain” per month.
That`s why, in our opinion, it`s better to begin promotion of hosting project or domain name registrar with finding active competitors in the search marketing niche and define their strategies. For this purpose we can recommend a wonderful tool – SemRush.
So, we need to find competitor sites in our niche, which are actively engaged in the Internet marketing. We just type highly competitive query corresponding to the topic in SemRush and find sites that are ranked well for it:
Now we need to make cleaning, i.e., remove irrelevant sites from the list. In this case, obviously, Wikipedia must be removed from the list. After checking a few queries important for you in the same way, we will receive a “crossed” list of sites. Sites from this list have good rankings for many queries in this subject, so they should be examined primarily.
Lets take a site hostgator.com as an example:
The example shows that, firstly, the number of search queries for which the site “hostgator” is shown has an explicit trend to growth. It reflects the efforts made by the owners of this project to increase its visibility in search engines.
After selection of queries that bring maximum traffic to the project according to SemRush, we get an approximate keywords list which can be used to start promotion.
Making the list of necessary keywords, let’s see whether it is a good idea for us to «meddle into a fight» for these keywords. You should consider such factor, as SEO-pressure, for this purpose.
Features of keywords selection in the conditions of SEO-pressure
You can use different tools to estimate a competition for the selected query. A plug-in for FireFox called SeoQuake is one of convenient free instruments.
Let’s type a relevant query interesting for us, e.g., business hosting:
You can see that some strong sites are present in SERP, and some of them have got from several hundreds thousand to millions of backlinks and even more. The competition in SERPs is about to be really strong, so I would like to repeat: you should select a semantic core very carefully. Moreover, there are sometimes artifacts in SERPs, and learning them is possible only from experience. Let’s take the query “ecommerce hosting”. This query is high frequency in subtopic «hosting for ecommerce sites», it has about 12 thousand searches per month in exact match worldwide:
We can see that the trends of search don’t show any sudden jumps or drops.
The target audience for these queries is in the U.S. and UK – the most creditworthy regions in general. However, traffic for such query from the American Google Top5 – Top6 is about 1-3 persons a day, with natural drops on weekends; it gives us about 40 people a month. A conversion rate for these queries is extremely low. Of course, promotion for this queries is acceptable only with the purposes of improving positioning and brand awareness, but as for sales it isn`t effective.
Let`s take a query “reseller web hosting” which has next data from Google KeyWord Tool worldwide, for comparison:
The query brings twice more traffic from the 4th-5th places having twice smaller amount of searches in exact match according to Google KeyWord Tool! Conversion rate of this query is also quite high. At that, Google Insights give the following data:
At the same time the great part of traffic and transactions comes from the U.S. and UK users despite of the fact that the site holds comparable positions also in Google.co.in.
All of these patterns are also true for domain name registrars.
It’s impossible to know this information without experience in promoting a site for such queries or without trying PPC advertising in exact match. There are a lot of keywords like these, so you should constantly monitor all queries in the aggregate estimating of the effectiveness of each one.
You can also “pull out” perspective keywords making the analysis of the backlinks text anchor to sites of competitors who are actively engaged in search marketing. You can use special tools, for example, CS Yazzle or SEO SpyGlass by LinkAssistant, either manually using Yahoo! Site Explorer.
To estimate a real traffic on a query you may also try PPC in exact match.
The following method can be used to estimate keywords efficiency. The initial necessary data is:
- Position for a keyword;
- Traffic on it;
- Estimated number of searches from Google Keyword Tool in the exact and phrase match for the world and top regions;
- Quantity of page views;
- Time spent on a site;
- Bounce rate;
- Conversion rate.
Microsoft Excel counts a parity of all these factors with the help of formulas and allows realizing efficiency/inefficiency of each keyword visually.
Perspective traffic, quantity of searches per month (data of Google AdwordsKeywordTool) and conversion data for each query are marked with green color. Indicators exceeded the average indicators for the site to the worse are marked with red (bounce rate, number of pages reviews).The percent of conversion which vastly differs to better from the average indicator for the site is marked with yellow color in the last column (Conversion rate).
Using this technique allows tracking the most convertible requests and receiving greater outcome from a client’s site.
Selection of promotion strategy
Based on our experience in promotion of projects in the niche of hosting and domain names registration we can say that the most high-frequency, convertible and competitive queries are in these topics exactly.
Shared vs VPS vs Dedicated
If to compare an earning power of dedicated servers sale (VPS) and earning power of shared hosting sale you will come to the conclusion that in general virtual (Shared) hosting sale is more profitable: one dedicated server sale brings around 200$ of income, at the same time sale of the same server “cutted” on virtual (Shared) hosting allows to earn much more (~100×5$), even with the consideration of the increasing load on a support.
However, traffic in Shared hosting subtopic is much less than in dedicated server subtopic. People interested in such things, according to our observations, come by queries like “cheap hosting”, “cheap web hosting”, and the quantity of such searches is very small because Godaddy and Hostgator take away the lion’s share of these customers, mainly due to type-in traffic.
In this case, it seems to be a good decision to perform promotion in the VPS and Dedicated sector.
Many companies, apparently, have come to the same conclusion: promotion for queries of “shared” group is much easier, than for queries related to dedicated servers.
Specialized kinds of hosting
As we have noted above, low-frequency traffic brings rather small part in general traffic and conversion; therefore, in our opinion, it`s better to begin promotion for high-frequency keywords with addition low – and mid-frequency keywords, which give a great bulk of sales and target traffic on a site. However, if your hosting site sells “exotic ” types of hosting, such as hosting with support of Zen Cart or Django, then such low-frequency, long-tail keywords can justify themself at the initial stages of promotion.
A cost of their promotion to the Top-10 is small, and similar “exotic hosting” is usually searched by people who understand the subject well and thus type long queries in search bars.
Eventually, when the site starts to rank well for competitive queries, it makes sense to “collect” low-frequency “long tail” of queries in subjects, not to miss this small piece of the market.
Also I would like to notice that promotion for keywords like “hosting” and “web hosting” is extremely difficult process due to high competition (though these keywords begin to “sell” beginning from top-20!)
Methods of getting links
The basis of search optimization are at the moment:
- keyword research;
- texts and meta tags optimization according to the keywords;
- adding backlinks with correct “anchors” (with right reference texts).
As we have already noted, hosting sites have a large number of backlinks. How do they receive so many backlinks? This is obvious, that reviews and comments at forums will never help to collect tens thousands of links. Four main methods used in this theme should be picked out. Some of them are typical for other niches and some of them have unusual “boom” exactly in hosting and domain subjects.
- Link exchange (the proper way)
- Links buying (the smart way)
- Getting links through its own affiliate program.
Conversion of search traffic
Let’s look at the comparative analysis of search traffic conversion in various regions (sample of more than 90.000 sales for “domain names” and more than 2000 sales for the “hosting” market):
SEO in the niche of web hosting and domain name registration
In this article we`ll try to generalize our practices in promotion of companies that provide web hosting and domain registration services.
We will talk about such questions:
- Analysis of hosting / domain name registration market and finding potentially advantageous promotion directions;
- Features of keywords selection in the conditions of SEO-pressure
- Definition of promotion strategy
- Methods of getting links
- Features of different queries groups conversion depending on geography
- Typical problems that interfere sites conversion and ways of their solution
Market analysis and competitive researches. Finding potentially advantageous promotion directions
First of all, it is necessary to note that a large traffic in the niche of web hosting is deceptive. If you look at Google AdWords Keyword Tool data you will find out the following picture:
In fact, there are about 400-500 visits from the 8th– 9th place for a query “hosting” per month. It`s necessary to consider this and other points while planning hosting project promotion, because information about a large amount of queries in the Google AdWords Keyword Tool is “stuffed” with endless positions checks. As the market of hosting projects and domain name registrars is extremely competitive, you have a great chance to invest money, work and time in promotion of such queries that are stuffed and do not bring traffic and sales, and after all you can incur losses and even remain disappointed in the search promotion at all. The same can be said about domain name registration.
In fact, there are about 500-600 visits from the 5th – 6th place for a query “domain” per month.
That`s why, in our opinion, it`s better to begin promotion of hosting project or domain name registrar with finding active competitors in the search marketing niche and define their strategies. For this purpose we can recommend a wonderful tool – SemRush.
So, we need to find competitor sites in our niche, which are actively engaged in the Internet marketing. We just type highly competitive query corresponding to the topic in SemRush and find sites that are ranked well for it:
Now we need to make cleaning, i.e., remove irrelevant sites from the list. In this case, obviously, Wikipedia must be removed from the list. After checking a few queries important for you in the same way, we will receive a “crossed” list of sites. Sites from this list have good rankings for many queries in this subject, so they should be examined primarily.
Lets take a site hostgator.com as an example:
The example shows that, firstly, the number of search queries for which the site “hostgator” is shown has an explicit trend to growth. It reflects the efforts made by the owners of this project to increase its visibility in search engines.
After selection of queries that bring maximum traffic to the project according to SemRush, we get an approximate keywords list which can be used to start promotion.
Making the list of necessary keywords, let’s see whether it is a good idea for us to «meddle into a fight» for these keywords. You should consider such factor, as SEO-pressure, for this purpose.
Features of keywords selection in the conditions of SEO-pressure
You can use different tools to estimate a competition for the selected query. A plug-in for FireFox called SeoQuake is one of convenient free instruments.
Let’s type a relevant query interesting for us, e.g., business hosting:
You can see that some strong sites are present in SERP, and some of them have got from several hundreds thousand to millions of backlinks and even more. The competition in SERPs is about to be really strong, so I would like to repeat: you should select a semantic core very carefully. Moreover, there are sometimes artifacts in SERPs, and learning them is possible only from experience. Let’s take the query “ecommerce hosting”. This query is high frequency in subtopic «hosting for ecommerce sites», it has about 12 thousand searches per month in exact match worldwide:
We can see that the trends of search don’t show any sudden jumps or drops.
The target audience for these queries is in the U.S. and UK – the most creditworthy regions in general. However, traffic for such query from the American Google Top5 – Top6 is about 1-3 persons a day, with natural drops on weekends; it gives us about 40 people a month. A conversion rate for these queries is extremely low. Of course, promotion for this queries is acceptable only with the purposes of improving positioning and brand awareness, but as for sales it isn`t effective.
Let`s take a query “reseller web hosting” which has next data from Google KeyWord Tool worldwide, for comparison:
The query brings twice more traffic from the 4th-5th places having twice smaller amount of searches in exact match according to Google KeyWord Tool! Conversion rate of this query is also quite high. At that, Google Insights give the following data:
At the same time the great part of traffic and transactions comes from the U.S. and UK users despite of the fact that the site holds comparable positions also in Google.co.in.
All of these patterns are also true for domain name registrars.
It’s impossible to know this information without experience in promoting a site for such queries or without trying PPC advertising in exact match. There are a lot of keywords like these, so you should constantly monitor all queries in the aggregate estimating of the effectiveness of each one.
You can also “pull out” perspective keywords making the analysis of the backlinks text anchor to sites of competitors who are actively engaged in search marketing. You can use special tools, for example, CS Yazzle or SEO SpyGlass by LinkAssistant, either manually using Yahoo! Site Explorer.
To estimate a real traffic on a query you may also try PPC in exact match.
The following method can be used to estimate keywords efficiency. The initial necessary data is:
- Position for a keyword;
- Traffic on it;
- Estimated number of searches from Google Keyword Tool in the exact and phrase match for the world and top regions;
- Quantity of page views;
- Time spent on a site;
- Bounce rate;
- Conversion rate.
Microsoft Excel counts a parity of all these factors with the help of formulas and allows realizing efficiency/inefficiency of each keyword visually.
Perspective traffic, quantity of searches per month (data of Google AdwordsKeywordTool) and conversion data for each query are marked with green color. Indicators exceeded the average indicators for the site to the worse are marked with red (bounce rate, number of pages reviews).The percent of conversion which vastly differs to better from the average indicator for the site is marked with yellow color in the last column (Conversion rate).
Using this technique allows tracking the most convertible requests and receiving greater outcome from a client’s site.
Selection of promotion strategy
Based on our experience in promotion of projects in the niche of hosting and domain names registration we can say that the most high-frequency, convertible and competitive queries are in these topics exactly.
Shared vs VPS vs Dedicated
If to compare an earning power of dedicated servers sale (VPS) and earning power of shared hosting sale you will come to the conclusion that in general virtual (Shared) hosting sale is more profitable: one dedicated server sale brings around 200$ of income, at the same time sale of the same server “cutted” on virtual (Shared) hosting allows to earn much more (~100×5$), even with the consideration of the increasing load on a support.
However, traffic in Shared hosting subtopic is much less than in dedicated server subtopic. People interested in such things, according to our observations, come by queries like “cheap hosting”, “cheap web hosting”, and the quantity of such searches is very small because Godaddy and Hostgator take away the lion’s share of these customers, mainly due to type-in traffic.
In this case, it seems to be a good decision to perform promotion in the VPS and Dedicated sector.
Many companies, apparently, have come to the same conclusion: promotion for queries of “shared” group is much easier, than for queries related to dedicated servers.
Specialized kinds of hosting
As we have noted above, low-frequency traffic brings rather small part in general traffic and conversion; therefore, in our opinion, it`s better to begin promotion for high-frequency keywords with addition low – and mid-frequency keywords, which give a great bulk of sales and target traffic on a site. However, if your hosting site sells “exotic ” types of hosting, such as hosting with support of Zen Cart or Django, then such low-frequency, long-tail keywords can justify themself at the initial stages of promotion.
A cost of their promotion to the Top-10 is small, and similar “exotic hosting” is usually searched by people who understand the subject well and thus type long queries in search bars.
Eventually, when the site starts to rank well for competitive queries, it makes sense to “collect” low-frequency “long tail” of queries in subjects, not to miss this small piece of the market.
Also I would like to notice that promotion for keywords like “hosting” and “web hosting” is extremely difficult process due to high competition (though these keywords begin to “sell” beginning from top-20!)
Methods of getting links
The basis of search optimization are at the moment:
- keyword research;
- texts and meta tags optimization according to the keywords;
- adding backlinks with correct “anchors” (with right reference texts).
As we have already noted, hosting sites have a large number of backlinks. How do they receive so many backlinks? This is obvious, that reviews and comments at forums will never help to collect tens thousands of links. Four main methods used in this theme should be picked out. Some of them are typical for other niches and some of them have unusual “boom” exactly in hosting and domain subjects.
- Link exchange (the proper way)
- Links buying (the smart way)
- Getting links through its own affiliate program.
Conversion of search traffic
Let’s look at the comparative analysis of search traffic conversion in various regions (sample of more than 90.000 sales for “domain names” and more than 2000 sales for the “hosting” market):
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SEO in the niche of web hosting and domain name registration
In this article we`ll try to generalize our practices in promotion of companies that provide web hosting and domain registration services.
We will talk about such questions:
- Analysis of hosting / domain name registration market and finding potentially advantageous promotion directions;
- Features of keywords selection in the conditions of SEO-pressure
- Definition of promotion strategy
- Methods of getting links
- Features of different queries groups conversion depending on geography
- Typical problems that interfere sites conversion and ways of their solution
Market analysis and competitive researches. Finding potentially advantageous promotion directions
First of all, it is necessary to note that a large traffic in the niche of web hosting is deceptive. If you look at Google AdWords Keyword Tool data you will find out the following picture:
In fact, there are about 400-500 visits from the 8th– 9th place for a query “hosting” per month. It`s necessary to consider this and other points while planning hosting project promotion, because information about a large amount of queries in the Google AdWords Keyword Tool is “stuffed” with endless positions checks. As the market of hosting projects and domain name registrars is extremely competitive, you have a great chance to invest money, work and time in promotion of such queries that are stuffed and do not bring traffic and sales, and after all you can incur losses and even remain disappointed in the search promotion at all. The same can be said about domain name registration.
In fact, there are about 500-600 visits from the 5th – 6th place for a query “domain” per month.
That`s why, in our opinion, it`s better to begin promotion of hosting project or domain name registrar with finding active competitors in the search marketing niche and define their strategies. For this purpose we can recommend a wonderful tool – SemRush.
So, we need to find competitor sites in our niche, which are actively engaged in the Internet marketing. We just type highly competitive query corresponding to the topic in SemRush and find sites that are ranked well for it:
Now we need to make cleaning, i.e., remove irrelevant sites from the list. In this case, obviously, Wikipedia must be removed from the list. After checking a few queries important for you in the same way, we will receive a “crossed” list of sites. Sites from this list have good rankings for many queries in this subject, so they should be examined primarily.
Lets take a site hostgator.com as an example:
The example shows that, firstly, the number of search queries for which the site “hostgator” is shown has an explicit trend to growth. It reflects the efforts made by the owners of this project to increase its visibility in search engines.
After selection of queries that bring maximum traffic to the project according to SemRush, we get an approximate keywords list which can be used to start promotion.
Making the list of necessary keywords, let’s see whether it is a good idea for us to «meddle into a fight» for these keywords. You should consider such factor, as SEO-pressure, for this purpose.
Features of keywords selection in the conditions of SEO-pressure
You can use different tools to estimate a competition for the selected query. A plug-in for FireFox called SeoQuake is one of convenient free instruments.
Let’s type a relevant query interesting for us, e.g., business hosting:
You can see that some strong sites are present in SERP, and some of them have got from several hundreds thousand to millions of backlinks and even more. The competition in SERPs is about to be really strong, so I would like to repeat: you should select a semantic core very carefully. Moreover, there are sometimes artifacts in SERPs, and learning them is possible only from experience. Let’s take the query “ecommerce hosting”. This query is high frequency in subtopic «hosting for ecommerce sites», it has about 12 thousand searches per month in exact match worldwide:
We can see that the trends of search don’t show any sudden jumps or drops.
The target audience for these queries is in the U.S. and UK – the most creditworthy regions in general. However, traffic for such query from the American Google Top5 – Top6 is about 1-3 persons a day, with natural drops on weekends; it gives us about 40 people a month. A conversion rate for these queries is extremely low. Of course, promotion for this queries is acceptable only with the purposes of improving positioning and brand awareness, but as for sales it isn`t effective.
Let`s take a query “reseller web hosting” which has next data from Google KeyWord Tool worldwide, for comparison:
The query brings twice more traffic from the 4th-5th places having twice smaller amount of searches in exact match according to Google KeyWord Tool! Conversion rate of this query is also quite high. At that, Google Insights give the following data:
At the same time the great part of traffic and transactions comes from the U.S. and UK users despite of the fact that the site holds comparable positions also in Google.co.in.
All of these patterns are also true for domain name registrars.
It’s impossible to know this information without experience in promoting a site for such queries or without trying PPC advertising in exact match. There are a lot of keywords like these, so you should constantly monitor all queries in the aggregate estimating of the effectiveness of each one.
You can also “pull out” perspective keywords making the analysis of the backlinks text anchor to sites of competitors who are actively engaged in search marketing. You can use special tools, for example, CS Yazzle or SEO SpyGlass by LinkAssistant, either manually using Yahoo! Site Explorer.
To estimate a real traffic on a query you may also try PPC in exact match.
The following method can be used to estimate keywords efficiency. The initial necessary data is:
- Position for a keyword;
- Traffic on it;
- Estimated number of searches from Google Keyword Tool in the exact and phrase match for the world and top regions;
- Quantity of page views;
- Time spent on a site;
- Bounce rate;
- Conversion rate.
Microsoft Excel counts a parity of all these factors with the help of formulas and allows realizing efficiency/inefficiency of each keyword visually.
Perspective traffic, quantity of searches per month (data of Google AdwordsKeywordTool) and conversion data for each query are marked with green color. Indicators exceeded the average indicators for the site to the worse are marked with red (bounce rate, number of pages reviews).The percent of conversion which vastly differs to better from the average indicator for the site is marked with yellow color in the last column (Conversion rate).
Using this technique allows tracking the most convertible requests and receiving greater outcome from a client’s site.
Selection of promotion strategy
Based on our experience in promotion of projects in the niche of hosting and domain names registration we can say that the most high-frequency, convertible and competitive queries are in these topics exactly.
Shared vs VPS vs Dedicated
If to compare an earning power of dedicated servers sale (VPS) and earning power of shared hosting sale you will come to the conclusion that in general virtual (Shared) hosting sale is more profitable: one dedicated server sale brings around 200$ of income, at the same time sale of the same server “cutted” on virtual (Shared) hosting allows to earn much more (~100×5$), even with the consideration of the increasing load on a support.
However, traffic in Shared hosting subtopic is much less than in dedicated server subtopic. People interested in such things, according to our observations, come by queries like “cheap hosting”, “cheap web hosting”, and the quantity of such searches is very small because Godaddy and Hostgator take away the lion’s share of these customers, mainly due to type-in traffic.
In this case, it seems to be a good decision to perform promotion in the VPS and Dedicated sector.
Many companies, apparently, have come to the same conclusion: promotion for queries of “shared” group is much easier, than for queries related to dedicated servers.
Specialized kinds of hosting
As we have noted above, low-frequency traffic brings rather small part in general traffic and conversion; therefore, in our opinion, it`s better to begin promotion for high-frequency keywords with addition low – and mid-frequency keywords, which give a great bulk of sales and target traffic on a site. However, if your hosting site sells “exotic ” types of hosting, such as hosting with support of Zen Cart or Django, then such low-frequency, long-tail keywords can justify themself at the initial stages of promotion.
A cost of their promotion to the Top-10 is small, and similar “exotic hosting” is usually searched by people who understand the subject well and thus type long queries in search bars.
Eventually, when the site starts to rank well for competitive queries, it makes sense to “collect” low-frequency “long tail” of queries in subjects, not to miss this small piece of the market.
Also I would like to notice that promotion for keywords like “hosting” and “web hosting” is extremely difficult process due to high competition (though these keywords begin to “sell” beginning from top-20!)
Methods of getting links
The basis of search optimization are at the moment:
- keyword research;
- texts and meta tags optimization according to the keywords;
- adding backlinks with correct “anchors” (with right reference texts).
As we have already noted, hosting sites have a large number of backlinks. How do they receive so many backlinks? This is obvious, that reviews and comments at forums will never help to collect tens thousands of links. Four main methods used in this theme should be picked out. Some of them are typical for other niches and some of them have unusual “boom” exactly in hosting and domain subjects.
- Link exchange (the proper way)
- Links buying (the smart way)
- Getting links through its own affiliate program.
Conversion of search traffic
Let’s look at the comparative analysis of search traffic conversion in various regions (sample of more than 90.000 sales for “domain names” and more than 2000 sales for the “hosting” market):
SEO in the niche of web hosting and domain name registration
In this article we`ll try to generalize our practices in promotion of companies that provide web hosting and domain registration services.
We will talk about such questions:
- Analysis of hosting / domain name registration market and finding potentially advantageous promotion directions;
- Features of keywords selection in the conditions of SEO-pressure
- Definition of promotion strategy
- Methods of getting links
- Features of different queries groups conversion depending on geography
- Typical problems that interfere sites conversion and ways of their solution
Market analysis and competitive researches. Finding potentially advantageous promotion directions
First of all, it is necessary to note that a large traffic in the niche of web hosting is deceptive. If you look at Google AdWords Keyword Tool data you will find out the following picture:
In fact, there are about 400-500 visits from the 8th– 9th place for a query “hosting” per month. It`s necessary to consider this and other points while planning hosting project promotion, because information about a large amount of queries in the Google AdWords Keyword Tool is “stuffed” with endless positions checks. As the market of hosting projects and domain name registrars is extremely competitive, you have a great chance to invest money, work and time in promotion of such queries that are stuffed and do not bring traffic and sales, and after all you can incur losses and even remain disappointed in the search promotion at all. The same can be said about domain name registration.
In fact, there are about 500-600 visits from the 5th – 6th place for a query “domain” per month.
That`s why, in our opinion, it`s better to begin promotion of hosting project or domain name registrar with finding active competitors in the search marketing niche and define their strategies. For this purpose we can recommend a wonderful tool – SemRush.
So, we need to find competitor sites in our niche, which are actively engaged in the Internet marketing. We just type highly competitive query corresponding to the topic in SemRush and find sites that are ranked well for it:
Now we need to make cleaning, i.e., remove irrelevant sites from the list. In this case, obviously, Wikipedia must be removed from the list. After checking a few queries important for you in the same way, we will receive a “crossed” list of sites. Sites from this list have good rankings for many queries in this subject, so they should be examined primarily.
Lets take a site hostgator.com as an example:
The example shows that, firstly, the number of search queries for which the site “hostgator” is shown has an explicit trend to growth. It reflects the efforts made by the owners of this project to increase its visibility in search engines.
After selection of queries that bring maximum traffic to the project according to SemRush, we get an approximate keywords list which can be used to start promotion.
Making the list of necessary keywords, let’s see whether it is a good idea for us to «meddle into a fight» for these keywords. You should consider such factor, as SEO-pressure, for this purpose.
Features of keywords selection in the conditions of SEO-pressure
You can use different tools to estimate a competition for the selected query. A plug-in for FireFox called SeoQuake is one of convenient free instruments.
Let’s type a relevant query interesting for us, e.g., business hosting:
You can see that some strong sites are present in SERP, and some of them have got from several hundreds thousand to millions of backlinks and even more. The competition in SERPs is about to be really strong, so I would like to repeat: you should select a semantic core very carefully. Moreover, there are sometimes artifacts in SERPs, and learning them is possible only from experience. Let’s take the query “ecommerce hosting”. This query is high frequency in subtopic «hosting for ecommerce sites», it has about 12 thousand searches per month in exact match worldwide:
We can see that the trends of search don’t show any sudden jumps or drops.
The target audience for these queries is in the U.S. and UK – the most creditworthy regions in general. However, traffic for such query from the American Google Top5 – Top6 is about 1-3 persons a day, with natural drops on weekends; it gives us about 40 people a month. A conversion rate for these queries is extremely low. Of course, promotion for this queries is acceptable only with the purposes of improving positioning and brand awareness, but as for sales it isn`t effective.
Let`s take a query “reseller web hosting” which has next data from Google KeyWord Tool worldwide, for comparison:
The query brings twice more traffic from the 4th-5th places having twice smaller amount of searches in exact match according to Google KeyWord Tool! Conversion rate of this query is also quite high. At that, Google Insights give the following data:
At the same time the great part of traffic and transactions comes from the U.S. and UK users despite of the fact that the site holds comparable positions also in Google.co.in.
All of these patterns are also true for domain name registrars.
It’s impossible to know this information without experience in promoting a site for such queries or without trying PPC advertising in exact match. There are a lot of keywords like these, so you should constantly monitor all queries in the aggregate estimating of the effectiveness of each one.
You can also “pull out” perspective keywords making the analysis of the backlinks text anchor to sites of competitors who are actively engaged in search marketing. You can use special tools, for example, CS Yazzle or SEO SpyGlass by LinkAssistant, either manually using Yahoo! Site Explorer.
To estimate a real traffic on a query you may also try PPC in exact match.
The following method can be used to estimate keywords efficiency. The initial necessary data is:
- Position for a keyword;
- Traffic on it;
- Estimated number of searches from Google Keyword Tool in the exact and phrase match for the world and top regions;
- Quantity of page views;
- Time spent on a site;
- Bounce rate;
- Conversion rate.
Microsoft Excel counts a parity of all these factors with the help of formulas and allows realizing efficiency/inefficiency of each keyword visually.
Perspective traffic, quantity of searches per month (data of Google AdwordsKeywordTool) and conversion data for each query are marked with green color. Indicators exceeded the average indicators for the site to the worse are marked with red (bounce rate, number of pages reviews).The percent of conversion which vastly differs to better from the average indicator for the site is marked with yellow color in the last column (Conversion rate).
Using this technique allows tracking the most convertible requests and receiving greater outcome from a client’s site.
Selection of promotion strategy
Based on our experience in promotion of projects in the niche of hosting and domain names registration we can say that the most high-frequency, convertible and competitive queries are in these topics exactly.
Shared vs VPS vs Dedicated
If to compare an earning power of dedicated servers sale (VPS) and earning power of shared hosting sale you will come to the conclusion that in general virtual (Shared) hosting sale is more profitable: one dedicated server sale brings around 200$ of income, at the same time sale of the same server “cutted” on virtual (Shared) hosting allows to earn much more (~100×5$), even with the consideration of the increasing load on a support.
However, traffic in Shared hosting subtopic is much less than in dedicated server subtopic. People interested in such things, according to our observations, come by queries like “cheap hosting”, “cheap web hosting”, and the quantity of such searches is very small because Godaddy and Hostgator take away the lion’s share of these customers, mainly due to type-in traffic.
In this case, it seems to be a good decision to perform promotion in the VPS and Dedicated sector.
Many companies, apparently, have come to the same conclusion: promotion for queries of “shared” group is much easier, than for queries related to dedicated servers.
Specialized kinds of hosting
As we have noted above, low-frequency traffic brings rather small part in general traffic and conversion; therefore, in our opinion, it`s better to begin promotion for high-frequency keywords with addition low – and mid-frequency keywords, which give a great bulk of sales and target traffic on a site. However, if your hosting site sells “exotic ” types of hosting, such as hosting with support of Zen Cart or Django, then such low-frequency, long-tail keywords can justify themself at the initial stages of promotion.
A cost of their promotion to the Top-10 is small, and similar “exotic hosting” is usually searched by people who understand the subject well and thus type long queries in search bars.
Eventually, when the site starts to rank well for competitive queries, it makes sense to “collect” low-frequency “long tail” of queries in subjects, not to miss this small piece of the market.
Also I would like to notice that promotion for keywords like “hosting” and “web hosting” is extremely difficult process due to high competition (though these keywords begin to “sell” beginning from top-20!)
Methods of getting links
The basis of search optimization are at the moment:
- keyword research;
- texts and meta tags optimization according to the keywords;
- adding backlinks with correct “anchors” (with right reference texts).
As we have already noted, hosting sites have a large number of backlinks. How do they receive so many backlinks? This is obvious, that reviews and comments at forums will never help to collect tens thousands of links. Four main methods used in this theme should be picked out. Some of them are typical for other niches and some of them have unusual “boom” exactly in hosting and domain subjects.
- Link exchange (the proper way)
- Links buying (the smart way)
- Getting links through its own affiliate program.
Conversion of search traffic
Let’s look at the comparative analysis of search traffic conversion in various regions (sample of more than 90.000 sales for “domain names” and more than 2000 sales for the “hosting” market):
benchcraft company scam
Mall Cop Hoax! ABC <b>News</b> Sends Actor Posing as Security Guard to <b>...</b>
Furthermore, in the wake of the hysterics from left-wing media watchdog groups over the ACORN and Planned Parenthood undercover stings, it's pretty incredible to see ABC News employ the same tactics without any criticism. ...
Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Solar & Wind Energy <b>News</b> of the Last Week (or So) – CleanTechnica <b>...</b>
CleanTechnica: Cleantech innovation news and views's authors are supported by a revenue-sharing agreement with the company that operates CleanTechnica: Cleantech innovation news and views, Important Media. Of course, it's never enough ...
benchcraft company portland or
[reefeed]
benchcraft company scam
benchcraft company portland or
Mall Cop Hoax! ABC <b>News</b> Sends Actor Posing as Security Guard to <b>...</b>
Furthermore, in the wake of the hysterics from left-wing media watchdog groups over the ACORN and Planned Parenthood undercover stings, it's pretty incredible to see ABC News employ the same tactics without any criticism. ...
Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Solar & Wind Energy <b>News</b> of the Last Week (or So) – CleanTechnica <b>...</b>
CleanTechnica: Cleantech innovation news and views's authors are supported by a revenue-sharing agreement with the company that operates CleanTechnica: Cleantech innovation news and views, Important Media. Of course, it's never enough ...
bench craft company reviews
SEO in the niche of web hosting and domain name registration
In this article we`ll try to generalize our practices in promotion of companies that provide web hosting and domain registration services.
We will talk about such questions:
- Analysis of hosting / domain name registration market and finding potentially advantageous promotion directions;
- Features of keywords selection in the conditions of SEO-pressure
- Definition of promotion strategy
- Methods of getting links
- Features of different queries groups conversion depending on geography
- Typical problems that interfere sites conversion and ways of their solution
Market analysis and competitive researches. Finding potentially advantageous promotion directions
First of all, it is necessary to note that a large traffic in the niche of web hosting is deceptive. If you look at Google AdWords Keyword Tool data you will find out the following picture:
In fact, there are about 400-500 visits from the 8th– 9th place for a query “hosting” per month. It`s necessary to consider this and other points while planning hosting project promotion, because information about a large amount of queries in the Google AdWords Keyword Tool is “stuffed” with endless positions checks. As the market of hosting projects and domain name registrars is extremely competitive, you have a great chance to invest money, work and time in promotion of such queries that are stuffed and do not bring traffic and sales, and after all you can incur losses and even remain disappointed in the search promotion at all. The same can be said about domain name registration.
In fact, there are about 500-600 visits from the 5th – 6th place for a query “domain” per month.
That`s why, in our opinion, it`s better to begin promotion of hosting project or domain name registrar with finding active competitors in the search marketing niche and define their strategies. For this purpose we can recommend a wonderful tool – SemRush.
So, we need to find competitor sites in our niche, which are actively engaged in the Internet marketing. We just type highly competitive query corresponding to the topic in SemRush and find sites that are ranked well for it:
Now we need to make cleaning, i.e., remove irrelevant sites from the list. In this case, obviously, Wikipedia must be removed from the list. After checking a few queries important for you in the same way, we will receive a “crossed” list of sites. Sites from this list have good rankings for many queries in this subject, so they should be examined primarily.
Lets take a site hostgator.com as an example:
The example shows that, firstly, the number of search queries for which the site “hostgator” is shown has an explicit trend to growth. It reflects the efforts made by the owners of this project to increase its visibility in search engines.
After selection of queries that bring maximum traffic to the project according to SemRush, we get an approximate keywords list which can be used to start promotion.
Making the list of necessary keywords, let’s see whether it is a good idea for us to «meddle into a fight» for these keywords. You should consider such factor, as SEO-pressure, for this purpose.
Features of keywords selection in the conditions of SEO-pressure
You can use different tools to estimate a competition for the selected query. A plug-in for FireFox called SeoQuake is one of convenient free instruments.
Let’s type a relevant query interesting for us, e.g., business hosting:
You can see that some strong sites are present in SERP, and some of them have got from several hundreds thousand to millions of backlinks and even more. The competition in SERPs is about to be really strong, so I would like to repeat: you should select a semantic core very carefully. Moreover, there are sometimes artifacts in SERPs, and learning them is possible only from experience. Let’s take the query “ecommerce hosting”. This query is high frequency in subtopic «hosting for ecommerce sites», it has about 12 thousand searches per month in exact match worldwide:
We can see that the trends of search don’t show any sudden jumps or drops.
The target audience for these queries is in the U.S. and UK – the most creditworthy regions in general. However, traffic for such query from the American Google Top5 – Top6 is about 1-3 persons a day, with natural drops on weekends; it gives us about 40 people a month. A conversion rate for these queries is extremely low. Of course, promotion for this queries is acceptable only with the purposes of improving positioning and brand awareness, but as for sales it isn`t effective.
Let`s take a query “reseller web hosting” which has next data from Google KeyWord Tool worldwide, for comparison:
The query brings twice more traffic from the 4th-5th places having twice smaller amount of searches in exact match according to Google KeyWord Tool! Conversion rate of this query is also quite high. At that, Google Insights give the following data:
At the same time the great part of traffic and transactions comes from the U.S. and UK users despite of the fact that the site holds comparable positions also in Google.co.in.
All of these patterns are also true for domain name registrars.
It’s impossible to know this information without experience in promoting a site for such queries or without trying PPC advertising in exact match. There are a lot of keywords like these, so you should constantly monitor all queries in the aggregate estimating of the effectiveness of each one.
You can also “pull out” perspective keywords making the analysis of the backlinks text anchor to sites of competitors who are actively engaged in search marketing. You can use special tools, for example, CS Yazzle or SEO SpyGlass by LinkAssistant, either manually using Yahoo! Site Explorer.
To estimate a real traffic on a query you may also try PPC in exact match.
The following method can be used to estimate keywords efficiency. The initial necessary data is:
- Position for a keyword;
- Traffic on it;
- Estimated number of searches from Google Keyword Tool in the exact and phrase match for the world and top regions;
- Quantity of page views;
- Time spent on a site;
- Bounce rate;
- Conversion rate.
Microsoft Excel counts a parity of all these factors with the help of formulas and allows realizing efficiency/inefficiency of each keyword visually.
Perspective traffic, quantity of searches per month (data of Google AdwordsKeywordTool) and conversion data for each query are marked with green color. Indicators exceeded the average indicators for the site to the worse are marked with red (bounce rate, number of pages reviews).The percent of conversion which vastly differs to better from the average indicator for the site is marked with yellow color in the last column (Conversion rate).
Using this technique allows tracking the most convertible requests and receiving greater outcome from a client’s site.
Selection of promotion strategy
Based on our experience in promotion of projects in the niche of hosting and domain names registration we can say that the most high-frequency, convertible and competitive queries are in these topics exactly.
Shared vs VPS vs Dedicated
If to compare an earning power of dedicated servers sale (VPS) and earning power of shared hosting sale you will come to the conclusion that in general virtual (Shared) hosting sale is more profitable: one dedicated server sale brings around 200$ of income, at the same time sale of the same server “cutted” on virtual (Shared) hosting allows to earn much more (~100×5$), even with the consideration of the increasing load on a support.
However, traffic in Shared hosting subtopic is much less than in dedicated server subtopic. People interested in such things, according to our observations, come by queries like “cheap hosting”, “cheap web hosting”, and the quantity of such searches is very small because Godaddy and Hostgator take away the lion’s share of these customers, mainly due to type-in traffic.
In this case, it seems to be a good decision to perform promotion in the VPS and Dedicated sector.
Many companies, apparently, have come to the same conclusion: promotion for queries of “shared” group is much easier, than for queries related to dedicated servers.
Specialized kinds of hosting
As we have noted above, low-frequency traffic brings rather small part in general traffic and conversion; therefore, in our opinion, it`s better to begin promotion for high-frequency keywords with addition low – and mid-frequency keywords, which give a great bulk of sales and target traffic on a site. However, if your hosting site sells “exotic ” types of hosting, such as hosting with support of Zen Cart or Django, then such low-frequency, long-tail keywords can justify themself at the initial stages of promotion.
A cost of their promotion to the Top-10 is small, and similar “exotic hosting” is usually searched by people who understand the subject well and thus type long queries in search bars.
Eventually, when the site starts to rank well for competitive queries, it makes sense to “collect” low-frequency “long tail” of queries in subjects, not to miss this small piece of the market.
Also I would like to notice that promotion for keywords like “hosting” and “web hosting” is extremely difficult process due to high competition (though these keywords begin to “sell” beginning from top-20!)
Methods of getting links
The basis of search optimization are at the moment:
- keyword research;
- texts and meta tags optimization according to the keywords;
- adding backlinks with correct “anchors” (with right reference texts).
As we have already noted, hosting sites have a large number of backlinks. How do they receive so many backlinks? This is obvious, that reviews and comments at forums will never help to collect tens thousands of links. Four main methods used in this theme should be picked out. Some of them are typical for other niches and some of them have unusual “boom” exactly in hosting and domain subjects.
- Link exchange (the proper way)
- Links buying (the smart way)
- Getting links through its own affiliate program.
Conversion of search traffic
Let’s look at the comparative analysis of search traffic conversion in various regions (sample of more than 90.000 sales for “domain names” and more than 2000 sales for the “hosting” market):
SEO in the niche of web hosting and domain name registration
In this article we`ll try to generalize our practices in promotion of companies that provide web hosting and domain registration services.
We will talk about such questions:
- Analysis of hosting / domain name registration market and finding potentially advantageous promotion directions;
- Features of keywords selection in the conditions of SEO-pressure
- Definition of promotion strategy
- Methods of getting links
- Features of different queries groups conversion depending on geography
- Typical problems that interfere sites conversion and ways of their solution
Market analysis and competitive researches. Finding potentially advantageous promotion directions
First of all, it is necessary to note that a large traffic in the niche of web hosting is deceptive. If you look at Google AdWords Keyword Tool data you will find out the following picture:
In fact, there are about 400-500 visits from the 8th– 9th place for a query “hosting” per month. It`s necessary to consider this and other points while planning hosting project promotion, because information about a large amount of queries in the Google AdWords Keyword Tool is “stuffed” with endless positions checks. As the market of hosting projects and domain name registrars is extremely competitive, you have a great chance to invest money, work and time in promotion of such queries that are stuffed and do not bring traffic and sales, and after all you can incur losses and even remain disappointed in the search promotion at all. The same can be said about domain name registration.
In fact, there are about 500-600 visits from the 5th – 6th place for a query “domain” per month.
That`s why, in our opinion, it`s better to begin promotion of hosting project or domain name registrar with finding active competitors in the search marketing niche and define their strategies. For this purpose we can recommend a wonderful tool – SemRush.
So, we need to find competitor sites in our niche, which are actively engaged in the Internet marketing. We just type highly competitive query corresponding to the topic in SemRush and find sites that are ranked well for it:
Now we need to make cleaning, i.e., remove irrelevant sites from the list. In this case, obviously, Wikipedia must be removed from the list. After checking a few queries important for you in the same way, we will receive a “crossed” list of sites. Sites from this list have good rankings for many queries in this subject, so they should be examined primarily.
Lets take a site hostgator.com as an example:
The example shows that, firstly, the number of search queries for which the site “hostgator” is shown has an explicit trend to growth. It reflects the efforts made by the owners of this project to increase its visibility in search engines.
After selection of queries that bring maximum traffic to the project according to SemRush, we get an approximate keywords list which can be used to start promotion.
Making the list of necessary keywords, let’s see whether it is a good idea for us to «meddle into a fight» for these keywords. You should consider such factor, as SEO-pressure, for this purpose.
Features of keywords selection in the conditions of SEO-pressure
You can use different tools to estimate a competition for the selected query. A plug-in for FireFox called SeoQuake is one of convenient free instruments.
Let’s type a relevant query interesting for us, e.g., business hosting:
You can see that some strong sites are present in SERP, and some of them have got from several hundreds thousand to millions of backlinks and even more. The competition in SERPs is about to be really strong, so I would like to repeat: you should select a semantic core very carefully. Moreover, there are sometimes artifacts in SERPs, and learning them is possible only from experience. Let’s take the query “ecommerce hosting”. This query is high frequency in subtopic «hosting for ecommerce sites», it has about 12 thousand searches per month in exact match worldwide:
We can see that the trends of search don’t show any sudden jumps or drops.
The target audience for these queries is in the U.S. and UK – the most creditworthy regions in general. However, traffic for such query from the American Google Top5 – Top6 is about 1-3 persons a day, with natural drops on weekends; it gives us about 40 people a month. A conversion rate for these queries is extremely low. Of course, promotion for this queries is acceptable only with the purposes of improving positioning and brand awareness, but as for sales it isn`t effective.
Let`s take a query “reseller web hosting” which has next data from Google KeyWord Tool worldwide, for comparison:
The query brings twice more traffic from the 4th-5th places having twice smaller amount of searches in exact match according to Google KeyWord Tool! Conversion rate of this query is also quite high. At that, Google Insights give the following data:
At the same time the great part of traffic and transactions comes from the U.S. and UK users despite of the fact that the site holds comparable positions also in Google.co.in.
All of these patterns are also true for domain name registrars.
It’s impossible to know this information without experience in promoting a site for such queries or without trying PPC advertising in exact match. There are a lot of keywords like these, so you should constantly monitor all queries in the aggregate estimating of the effectiveness of each one.
You can also “pull out” perspective keywords making the analysis of the backlinks text anchor to sites of competitors who are actively engaged in search marketing. You can use special tools, for example, CS Yazzle or SEO SpyGlass by LinkAssistant, either manually using Yahoo! Site Explorer.
To estimate a real traffic on a query you may also try PPC in exact match.
The following method can be used to estimate keywords efficiency. The initial necessary data is:
- Position for a keyword;
- Traffic on it;
- Estimated number of searches from Google Keyword Tool in the exact and phrase match for the world and top regions;
- Quantity of page views;
- Time spent on a site;
- Bounce rate;
- Conversion rate.
Microsoft Excel counts a parity of all these factors with the help of formulas and allows realizing efficiency/inefficiency of each keyword visually.
Perspective traffic, quantity of searches per month (data of Google AdwordsKeywordTool) and conversion data for each query are marked with green color. Indicators exceeded the average indicators for the site to the worse are marked with red (bounce rate, number of pages reviews).The percent of conversion which vastly differs to better from the average indicator for the site is marked with yellow color in the last column (Conversion rate).
Using this technique allows tracking the most convertible requests and receiving greater outcome from a client’s site.
Selection of promotion strategy
Based on our experience in promotion of projects in the niche of hosting and domain names registration we can say that the most high-frequency, convertible and competitive queries are in these topics exactly.
Shared vs VPS vs Dedicated
If to compare an earning power of dedicated servers sale (VPS) and earning power of shared hosting sale you will come to the conclusion that in general virtual (Shared) hosting sale is more profitable: one dedicated server sale brings around 200$ of income, at the same time sale of the same server “cutted” on virtual (Shared) hosting allows to earn much more (~100×5$), even with the consideration of the increasing load on a support.
However, traffic in Shared hosting subtopic is much less than in dedicated server subtopic. People interested in such things, according to our observations, come by queries like “cheap hosting”, “cheap web hosting”, and the quantity of such searches is very small because Godaddy and Hostgator take away the lion’s share of these customers, mainly due to type-in traffic.
In this case, it seems to be a good decision to perform promotion in the VPS and Dedicated sector.
Many companies, apparently, have come to the same conclusion: promotion for queries of “shared” group is much easier, than for queries related to dedicated servers.
Specialized kinds of hosting
As we have noted above, low-frequency traffic brings rather small part in general traffic and conversion; therefore, in our opinion, it`s better to begin promotion for high-frequency keywords with addition low – and mid-frequency keywords, which give a great bulk of sales and target traffic on a site. However, if your hosting site sells “exotic ” types of hosting, such as hosting with support of Zen Cart or Django, then such low-frequency, long-tail keywords can justify themself at the initial stages of promotion.
A cost of their promotion to the Top-10 is small, and similar “exotic hosting” is usually searched by people who understand the subject well and thus type long queries in search bars.
Eventually, when the site starts to rank well for competitive queries, it makes sense to “collect” low-frequency “long tail” of queries in subjects, not to miss this small piece of the market.
Also I would like to notice that promotion for keywords like “hosting” and “web hosting” is extremely difficult process due to high competition (though these keywords begin to “sell” beginning from top-20!)
Methods of getting links
The basis of search optimization are at the moment:
- keyword research;
- texts and meta tags optimization according to the keywords;
- adding backlinks with correct “anchors” (with right reference texts).
As we have already noted, hosting sites have a large number of backlinks. How do they receive so many backlinks? This is obvious, that reviews and comments at forums will never help to collect tens thousands of links. Four main methods used in this theme should be picked out. Some of them are typical for other niches and some of them have unusual “boom” exactly in hosting and domain subjects.
- Link exchange (the proper way)
- Links buying (the smart way)
- Getting links through its own affiliate program.
Conversion of search traffic
Let’s look at the comparative analysis of search traffic conversion in various regions (sample of more than 90.000 sales for “domain names” and more than 2000 sales for the “hosting” market):
benchcraft company scam
benchcraft company portland or
Mall Cop Hoax! ABC <b>News</b> Sends Actor Posing as Security Guard to <b>...</b>
Furthermore, in the wake of the hysterics from left-wing media watchdog groups over the ACORN and Planned Parenthood undercover stings, it's pretty incredible to see ABC News employ the same tactics without any criticism. ...
Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Solar & Wind Energy <b>News</b> of the Last Week (or So) – CleanTechnica <b>...</b>
CleanTechnica: Cleantech innovation news and views's authors are supported by a revenue-sharing agreement with the company that operates CleanTechnica: Cleantech innovation news and views, Important Media. Of course, it's never enough ...
bench craft company reviews
bench craft company reviews
Mall Cop Hoax! ABC <b>News</b> Sends Actor Posing as Security Guard to <b>...</b>
Furthermore, in the wake of the hysterics from left-wing media watchdog groups over the ACORN and Planned Parenthood undercover stings, it's pretty incredible to see ABC News employ the same tactics without any criticism. ...
Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Solar & Wind Energy <b>News</b> of the Last Week (or So) – CleanTechnica <b>...</b>
CleanTechnica: Cleantech innovation news and views's authors are supported by a revenue-sharing agreement with the company that operates CleanTechnica: Cleantech innovation news and views, Important Media. Of course, it's never enough ...
benchcraft company portland or
Mall Cop Hoax! ABC <b>News</b> Sends Actor Posing as Security Guard to <b>...</b>
Furthermore, in the wake of the hysterics from left-wing media watchdog groups over the ACORN and Planned Parenthood undercover stings, it's pretty incredible to see ABC News employ the same tactics without any criticism. ...
Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Solar & Wind Energy <b>News</b> of the Last Week (or So) – CleanTechnica <b>...</b>
CleanTechnica: Cleantech innovation news and views's authors are supported by a revenue-sharing agreement with the company that operates CleanTechnica: Cleantech innovation news and views, Important Media. Of course, it's never enough ...
bench craft company reviews
Mall Cop Hoax! ABC <b>News</b> Sends Actor Posing as Security Guard to <b>...</b>
Furthermore, in the wake of the hysterics from left-wing media watchdog groups over the ACORN and Planned Parenthood undercover stings, it's pretty incredible to see ABC News employ the same tactics without any criticism. ...
Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Solar & Wind Energy <b>News</b> of the Last Week (or So) – CleanTechnica <b>...</b>
CleanTechnica: Cleantech innovation news and views's authors are supported by a revenue-sharing agreement with the company that operates CleanTechnica: Cleantech innovation news and views, Important Media. Of course, it's never enough ...
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benchcraft company scam
bench craft company reviews
bench craft company reviews
Mall Cop Hoax! ABC <b>News</b> Sends Actor Posing as Security Guard to <b>...</b>
Furthermore, in the wake of the hysterics from left-wing media watchdog groups over the ACORN and Planned Parenthood undercover stings, it's pretty incredible to see ABC News employ the same tactics without any criticism. ...
Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Solar & Wind Energy <b>News</b> of the Last Week (or So) – CleanTechnica <b>...</b>
CleanTechnica: Cleantech innovation news and views's authors are supported by a revenue-sharing agreement with the company that operates CleanTechnica: Cleantech innovation news and views, Important Media. Of course, it's never enough ...
bench craft company reviews
Video marketing is becoming increasingly more popular today as the exponential rise of video Web sites such as YouTube continues. The use of videos for online marketing and promotion is a natural outgrowth from article marketing, taking the process a step further by incorporating more technology. As you experiment with different strategies for success, you'll see that video marketing is fast becoming an effective tool for the promotion of niche Web sites and other online businesses.
Why video marketing is so effective
There are many different reasons why video marketing is so effective for online promotion. As mentioned, it's an outgrowth from article marketing, and you'll derive the same core benefits of incoming links to your website, recognition and reputation within your niche community and a direct increase in traffic.
With all of that said, video marketing is in many ways more potent than its predecessor. That's because people would rather watch an online video than read another article or content page. Videos are entertaining and engaging, and don't require any "work" to be understood.
Certain subjects also lend themselves to the online video platform more than the article platform. For example, if you wanted to demonstrate how your product or service works, a video would be an easy way to accomplish that. Additionally, if you wanted to make a mundane subject more interesting, the use of imagery, music and sound effects can all add to the appeal of what you have to say.
Another reason why video marketing is so effective is because videos on major sharing sites such as You Tube have the power to rank amazingly well in the search engines. You can tag your video and provide descriptions that match the keywords that you are trying to target. Since sites like You Tube receive so much traffic and so much new content, its pages are constantly crawled, allowing your videos to be quickly indexed.
How to use video marketing successfully
It's important to note that you do not need to have any technology experience in order to use video marketing successfully. You also don't need to have expensive gadgetry or equipment. A basic digital camera, digital camcorder or even a web cam attached to your computer will be more than appropriate when combined with very basic video editing software.
When you're making your online videos, the key element to remember is that your videos have to be unique and engaging. Ideally they should also be kept to just a few minutes in length or less. Whether you are creating a video to be informative, entertaining, shocking, humorous or anything else, the videos must have a point and they must be of value to your prospective audience.
Once you've created your video, it's time to distribute it around the web. You Tube is the logical first choice, however there's an increasing number of video communities such as Vimeo or Dailymotion. In addition to submitting the video itself, you'll also want to set up your own channel and/or profile. This is a place to house all of your different videos, along with some bio information about you and links to your website or business.
Going Viral
When most website owners think about video marketing they think about "going viral". The concept is that you have a video that gets quickly distributed around the Internet behind the power of individuals who share what they like with their networks of friends, colleagues and family members. Viral marketing is certainly powerful however you need to have the right approach in order to be successful.
In reality, you shouldn't really be actively trying to go viral. The result is usually poorly created attempts at relevancy and humor. Instead, you should focus on providing videos that are of high quality and are of interest to your target audience. The viewers will then handle the rest.
Just as you shouldn't be actively trying to create viral videos, you also certainly should not rely on it taking place. Consider it a wonderful bonus when it occurs, rather than holding the unlikely expectation that it always happens.
If you unlock the potential of video marketing for your online business or websites, you'll have found another successful avenue of promotion to help you stand apart from your competition.
big seminar 14
Mall Cop Hoax! ABC <b>News</b> Sends Actor Posing as Security Guard to <b>...</b>
Furthermore, in the wake of the hysterics from left-wing media watchdog groups over the ACORN and Planned Parenthood undercover stings, it's pretty incredible to see ABC News employ the same tactics without any criticism. ...
Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Solar & Wind Energy <b>News</b> of the Last Week (or So) – CleanTechnica <b>...</b>
CleanTechnica: Cleantech innovation news and views's authors are supported by a revenue-sharing agreement with the company that operates CleanTechnica: Cleantech innovation news and views, Important Media. Of course, it's never enough ...
big seminar 14
Mall Cop Hoax! ABC <b>News</b> Sends Actor Posing as Security Guard to <b>...</b>
Furthermore, in the wake of the hysterics from left-wing media watchdog groups over the ACORN and Planned Parenthood undercover stings, it's pretty incredible to see ABC News employ the same tactics without any criticism. ...
Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Solar & Wind Energy <b>News</b> of the Last Week (or So) – CleanTechnica <b>...</b>
CleanTechnica: Cleantech innovation news and views's authors are supported by a revenue-sharing agreement with the company that operates CleanTechnica: Cleantech innovation news and views, Important Media. Of course, it's never enough ...
big seminar 14
