Friday, April 22, 2011

Alt Attribute & Seo

SEO Optimization images has become increasingly more essential in SEO (Seo optimization) for websites. The ALT attribute is a critical step that is sometimes forgotten. This can be a lost opportunity for better rankings.


In Google's webmaster guidelines, they advise using alternative text for that images on your site:

Images:. Use the alt attribute to supply descriptive text. In addition, we recommend utilizing a human-readable caption and descriptive text around the image.

Why would they ask us to do that? The answer is easy, really; search engines like google have the same problem as blind users. They can't see the images.

Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, trying to stuff it with keywords, hoping to achieve a certain keyword density, which isn't as relevant for rankings now since it was previously.

On the contrary, high keyword density can, on some search engines, trigger spam filters, which might result in a penalty for the site's ranking. Even without such a penalty, your site's rankings won't take advantage of this plan.
This method also puts persons who use screen readers at a greater disadvantage. Screen readers are software-based tools that really read aloud the contents of what is shown on the screen. In browsing the net, the alt features of images are read aloud as well.

Imagine listening to a paragraph of text that is followed by repetitions of numerous keywords. The page will be far from accessible, and, to put it mildly, would be found quite annoying.
What is an Alt attribute?

An ALT attribute shouldn't be used as a description or a label for an image, though lots of people utilize it for the reason that fashion. Though it might seem natural to assume that alternate text is a label or perhaps a description, it's not!

The words used inside an image's alt attribute ought to be its text equivalent and convey exactly the same information or serve the same purpose that the image would.

The goal is to supply the same functional information that a visual user would see. The alt attribute text should be the "stand in" when the look itself is not available. Think about this question: Should you replace the image using the text, would most users get the same basic information, and would it create the same response?
Some examples:

 

Some SEO Optimization Tips

If a search button is a magnifying glass or binoculars its alt text ought to be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

If the image is supposed to convey the literal items in the look, then a description is suitable.

If it's designed to convey data, then that data is what's appropriate.

If it's designed to convey the use of a function, then your function itself is what should be used.

Some Alt Attribute Guidelines:

Always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.

For images that play merely a decorative role within the page, make use of an empty alt (i.e. alt="") or perhaps a CSS background image so that reading browsers do not bother users by uttering things like "spacer image".

Keep in mind that it is the function of the image we are trying to convey. For example; any button images shouldn't range from the word "button" within the alt text. They should emphasize the action performed by the button.

Alt text ought to be determined by context. Exactly the same image in a different context may require drastically different alt text.

Attempt to flow alt text with the remainder of the text because that's how it is going to be read with adaptive technologies like screen readers. Someone listening to your page should hardly remember that a graphic image is there.
Please keep in mind that using an alt attribute for every image is required to satisfy the minimum WAI requirements, that are used as the benchmark for accessibility laws in UK and also the rest of Europe. They are also necessary to meet "Section 508" accessibility requirements in the US.

It is useful to categorize non-text content into three levels:

Eye-Candy
Mood-Setting
Content and Function

I. Eye-Candy

Eye-Candy are stuff that serve no purpose apart from to create a site visually appealing/attractive and (in many cases) fulfill the marketing departments. There isn't any content value (though there might be value to some sighted user).

Never alt-ify eye-candy unless there's something there which will boost the usability of the site for somebody utilizing a non-visual user agent. Use a null alt attribute or background images in CSS for eye-candy.

II. Mood-Setting

This is the middle layer of graphics which might serve to set the atmosphere or set the stage so to speak. These graphics are not direct content and may 't be considered essential, but they're essential in they help frame what is going on.

Attempt to alt-ify the 2nd group as is sensible and is relevant. There might be instances when doing this might be annoying or detrimental with other users. Then avoid it.

For instance; Alt text that is identical to adjacent text is unnecessary, as well as an irritant to screen reader users. I recommend alt="" or background CSS images in such instances. But sometimes, it's vital that you get this content in there for those users.

Usually it depends on context. Exactly the same image inside a different context may need drastically different alt text. Obviously, content ought to always be fully available. How you use this example is a judgment call.

III. Content and Function

This is when the look may be the actual content. Always alt-ify content and functional images. Title and long description attributes may also be in order.
The main reason many authors can't understand why their alt text isn't working is that they don't know why the images exist. You have to figured out precisely what function an image serves. Think about what it is about the image that's important to the page's intended audience.

Every graphic has a reason for standing on that page: since it either enhances the theme/ mood/ atmosphere or it is critical to what are the page is attempting to explain. Knowing what the image is for makes alt text simpler to write. And practice writing them definitely helps.
A way to check the usefulness of alternative text is to imagine reading the page on the phone to someone. An amount you say when encountering a specific image to make the page understandable towards the listener?

Besides the alt attribute you have a couple more tools available for images.
First, in level of descriptiveness title is within between alt and longdesc. It adds useful information and can add flavor. The title attribute is optionally rendered through the user agent. Remember they are invisible and never shown as a "tooltip" when focus is received via the keyboard. (A lot for device independence). So make use of the title attribute just for advisory information.
Second, the longdesc attribute points towards the URL of a complete description of the image. When the information found in a picture is essential to the concept of the page (i.e. some important content will be lost when the image was removed), a longer description compared to "alt" attribute can reasonably display ought to be used. It may offer rich, expressive documentation of the visual image.

It ought to be used when alt and title are insufficient to embody the visual qualities of the image. As Clark [1] states, "A longdesc is a long description of the image...The aim is by using any period of description necessary to impart the facts of the graphic.

It wouldn't be remiss to hope that the long description conjures a picture - the look - within the mind's eye, an analogy that is true even for the totally blind."

Even though alt attribute is mandatory for web accessibility as well as for valid (X)HTML, not all images need alternative text, long descriptions, or titles.

In many cases, you are better off just going with your gut instinct -- if it's not essential to incorporate it, and when you don't have a strong urge to get it done, don't include that longdesc.

However, if it's necessary for the entire page to work, then you have to add the alt text (or title or longdesc).

What's necessary and what's not depends a lot about the function of the image and its context on the page.

Exactly the same image may require alt text (or title or longdesc) in one spot, although not in another. If an image provides absolutely no content or functional information alt="" or background CSS images may be appropriate to use. However, if the image provides content or adds functional information an alt would be required and perhaps a long description would be in order. In many cases this kind of thing is really a judgement call.

Image Seo optimization Tips


Listed here are key steps in optimizing images:

Choose a logical file name that reinforces the keywords. You can use hyphens in the file name to isolate the keyword, but avoid to exceeding two hyphens. Stay away from underscores as a word separator, such as "brilliant-diamonds.jpg";

Label the file extension. For instance, if the image internet search engine sees a ".jpg" (JPEG) file extension, it's going to assume that the file is a photo, and if it sees a ".gif" (GIF) file extension, it's likely to assume that it is a graphic;

Make sure that the text nearby the image that's relevant to that image.
Again, do not lose a great opportunity to help your website with your images searching engines. Begin using these steps to rank better on all of the engines and drive increased traffic for your site TODAY.

Thursday, April 21, 2011

Search Engine Optimization


Note the Client companies are based in either the US or Canada and the “percentage of traffic outside key service areas” are based on each client’s target market.


For instance, if a client only services the US only, any traffic outside the US would be traffic outside their service area.


Evaluating Your Own Traffic For Relevance


To use our own web design and Internet marketing business as an example, we service both Canada and the US, but were getting 24% of our traffic from other international countries. Big portions of that traffic were companies looking to sell their services to us.


These international visitors would fill in our web forms and call us to inquire, untimely skewing our website analytics data by not giving us a real understanding of how our website was performing to quality prospects.


A solution had to be implemented to significantly reduce the amount of resources we were dedicating to people outside our service areas.


Ultimately, we didn’t want to be contacted from people we couldn’t help. The four possible solutions we considered were:



  1. Create a custom report in Google Analytics to filter out the unwanted data (reporting related)

  2. Adjust the content of our website (website related)

  3. Block the traffic from specific Countries from viewing our website (server related)

  4. Don’t change anything.


Option #1


When evaluating the first solution, creating a custom report to filter out this data in Google Analytics, this would clear up our analytics data. Implementing a filter would provide a more realistic picture of quality prospects we could service in our geographic area instead of those prospects or solicitors in other counties we don’t service.


This option didn’t run the risk of blocking any traffic or robots that we do want. It’s also a simple filter to add in Google Analytics. We set up another Profile with the country exclusions filters. A new Profile was the preferred approach, rather than going through the extra steps of creating Custom Reports.


However, setting up analytical filters doesn’t fully resolve the issue, since these visitors could still access our site, fill in web forms, and contact us, ultimately wasting resources that we could dedicate elsewhere.


It wouldn’t give us a true picture of what was going on. It also wouldn’t resolve the problem – we didn’t want to be contacted by companies from some outside countries.


Option #2


Updating the website content to say you only service a specific area is another solution that we considered.  This would inject more geo-targeted keywords into your site, which would help in local SEO. Adding a graphical map, drop-down options and/or links that allow the visitor to select their country would help qualify visitors.


Some of the downfalls of this option include spending a much higher amount of time to implement versus the other options. The success of this would also be dependent on how honest the visitor is.


Assuming visitors are reading your website content, adding geo-targeted keywords into your site would set a clearer expectation of service area delivery. However, this option still doesn’t resolve the issue of sharing contact information that allows unsolicited visitors to contact us and invalid web form data.


Option #3


How about blocking or filtering visitors automatically based on their IP address? When considering to block website visitors by IP it’s important to first evaluate the reliability of the IP address(es). The accuracy of an IP list is over 99.5% on a country level and 80% on a city level. The smaller the location, the less reliable the IP address.


Internet Service Providers change IP addresses they designate to customers. Some change them more frequently than others, which is why you want to keep the database of IPs updated. Scheduling a monthly update is typically a good routine if city level IP authentication is required. Country level is much more static.


The benefit of blocking the country via IP address would not only clean up analytical data, but also ensure our sales funnel was more efficient and provide a more accurate picture of real prospects in all systems. We needed to consider other issues in this approach.


One concern was the potential for a search crawler coming from an IP in the location we were planning on blocking. For example, there was a possibility that Google’s search crawler would also be blocked if it came from the same country. The implementation of this option is more technical. One would need to obtain a list of IP addresses for the desired locations and update the websites htaccess file.


In our example, the inquiries from some countries became so frequent that we couldn’t ignore it any longer. After much debate, we decided to ban the countries; however, we would only ban one at a time to evaluate the effects.


For instance, one of the largest traffic sources, accounting for approximately 20% of this, was from India, a market we don’t service. These Indian visitors were companies looking to sell their services to us.


We executed the ban in the polite Canadian way. We also implemented the Google Analytics profile with the country filter to monitor future website statistics versus the past.


Those visitors that came from our blocked list would land on a different page that displayed a nice message. It read: “Thank you for visiting. However, we don’t provide services in your area.”


In sum, the tests have gone over very well. Banning the country from our website has significantly cut down the number of unsolicited calls, emails and web form requests. It also gave us a much more accurate picture of how our website was performing within our own target market and service area.


Considerations For Blocking Traffic By Location


If you’re considering this strategy, some factors to consider when filtering visitors include:



  • Why do you want to filter website traffic?

  • Which locations would you want to filter?

  • How much traffic do you currently get from locations outside your service area?

  • How important is this traffic?

  • How to funnel visitors outside your service areas?

  • The accuracy of the IP addresses locations in mind.

  • Effects of non-human visitors.


A few months after we implemented this, we received a direct mail package that contained pens with our logo on them from a company that wished to sell us branded pens.


Guess what it said under our logo? “Thank you for visiting. However, we don’t provide services in your area.” We had a good laugh. Someone obviously didn’t read what they printed. It was evidence that our website block was working and a nice souvenir.


The key takeaway, as always, is monitor your traffic and conversions. Track where your quality traffic is coming from and decide for yourself if you should block the traffic of certain countries. Make sure to proceed with caution to ensure that you are not missing some opportunities.


Think outside of the box for other ideas of how you can use that traffic. Perhaps referring the traffic to a partner or creating a unique service for specific markets is another option to consider.




Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.



Related Topics: 100% Organic - Search Engine Optimization Tips | SEO: General



Note the Client companies are based in either the US or Canada and the “percentage of traffic outside key service areas” are based on each client’s target market.


For instance, if a client only services the US only, any traffic outside the US would be traffic outside their service area.


Evaluating Your Own Traffic For Relevance


To use our own web design and Internet marketing business as an example, we service both Canada and the US, but were getting 24% of our traffic from other international countries. Big portions of that traffic were companies looking to sell their services to us.


These international visitors would fill in our web forms and call us to inquire, untimely skewing our website analytics data by not giving us a real understanding of how our website was performing to quality prospects.


A solution had to be implemented to significantly reduce the amount of resources we were dedicating to people outside our service areas.


Ultimately, we didn’t want to be contacted from people we couldn’t help. The four possible solutions we considered were:



  1. Create a custom report in Google Analytics to filter out the unwanted data (reporting related)

  2. Adjust the content of our website (website related)

  3. Block the traffic from specific Countries from viewing our website (server related)

  4. Don’t change anything.


Option #1


When evaluating the first solution, creating a custom report to filter out this data in Google Analytics, this would clear up our analytics data. Implementing a filter would provide a more realistic picture of quality prospects we could service in our geographic area instead of those prospects or solicitors in other counties we don’t service.


This option didn’t run the risk of blocking any traffic or robots that we do want. It’s also a simple filter to add in Google Analytics. We set up another Profile with the country exclusions filters. A new Profile was the preferred approach, rather than going through the extra steps of creating Custom Reports.


However, setting up analytical filters doesn’t fully resolve the issue, since these visitors could still access our site, fill in web forms, and contact us, ultimately wasting resources that we could dedicate elsewhere.


It wouldn’t give us a true picture of what was going on. It also wouldn’t resolve the problem – we didn’t want to be contacted by companies from some outside countries.


Option #2


Updating the website content to say you only service a specific area is another solution that we considered.  This would inject more geo-targeted keywords into your site, which would help in local SEO. Adding a graphical map, drop-down options and/or links that allow the visitor to select their country would help qualify visitors.


Some of the downfalls of this option include spending a much higher amount of time to implement versus the other options. The success of this would also be dependent on how honest the visitor is.


Assuming visitors are reading your website content, adding geo-targeted keywords into your site would set a clearer expectation of service area delivery. However, this option still doesn’t resolve the issue of sharing contact information that allows unsolicited visitors to contact us and invalid web form data.


Option #3


How about blocking or filtering visitors automatically based on their IP address? When considering to block website visitors by IP it’s important to first evaluate the reliability of the IP address(es). The accuracy of an IP list is over 99.5% on a country level and 80% on a city level. The smaller the location, the less reliable the IP address.


Internet Service Providers change IP addresses they designate to customers. Some change them more frequently than others, which is why you want to keep the database of IPs updated. Scheduling a monthly update is typically a good routine if city level IP authentication is required. Country level is much more static.


The benefit of blocking the country via IP address would not only clean up analytical data, but also ensure our sales funnel was more efficient and provide a more accurate picture of real prospects in all systems. We needed to consider other issues in this approach.


One concern was the potential for a search crawler coming from an IP in the location we were planning on blocking. For example, there was a possibility that Google’s search crawler would also be blocked if it came from the same country. The implementation of this option is more technical. One would need to obtain a list of IP addresses for the desired locations and update the websites htaccess file.


In our example, the inquiries from some countries became so frequent that we couldn’t ignore it any longer. After much debate, we decided to ban the countries; however, we would only ban one at a time to evaluate the effects.


For instance, one of the largest traffic sources, accounting for approximately 20% of this, was from India, a market we don’t service. These Indian visitors were companies looking to sell their services to us.


We executed the ban in the polite Canadian way. We also implemented the Google Analytics profile with the country filter to monitor future website statistics versus the past.


Those visitors that came from our blocked list would land on a different page that displayed a nice message. It read: “Thank you for visiting. However, we don’t provide services in your area.”


In sum, the tests have gone over very well. Banning the country from our website has significantly cut down the number of unsolicited calls, emails and web form requests. It also gave us a much more accurate picture of how our website was performing within our own target market and service area.


Considerations For Blocking Traffic By Location


If you’re considering this strategy, some factors to consider when filtering visitors include:



  • Why do you want to filter website traffic?

  • Which locations would you want to filter?

  • How much traffic do you currently get from locations outside your service area?

  • How important is this traffic?

  • How to funnel visitors outside your service areas?

  • The accuracy of the IP addresses locations in mind.

  • Effects of non-human visitors.


A few months after we implemented this, we received a direct mail package that contained pens with our logo on them from a company that wished to sell us branded pens.


Guess what it said under our logo? “Thank you for visiting. However, we don’t provide services in your area.” We had a good laugh. Someone obviously didn’t read what they printed. It was evidence that our website block was working and a nice souvenir.


The key takeaway, as always, is monitor your traffic and conversions. Track where your quality traffic is coming from and decide for yourself if you should block the traffic of certain countries. Make sure to proceed with caution to ensure that you are not missing some opportunities.


Think outside of the box for other ideas of how you can use that traffic. Perhaps referring the traffic to a partner or creating a unique service for specific markets is another option to consider.




Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.



Related Topics: 100% Organic - Search Engine Optimization Tips | SEO: General


seo optimization services


Search Engine Optimization India SEO Web Design Search Marketing – Indiaesolutions  by indiaesolutions

Thursday, April 14, 2011

Bench Craft Company on the focus of games


A 75-year-old woman was recently arrested by the Georgian police after she single-handedly cut off Internet connections in Georgia and neighbouring Armenia.


AFP reports that the pensioner was digging for scrap metal with the intention of stealing it when she stumbled upon a fibre-optic cable which runs through Georgia to Armenia, forcing thousands of Internet users in both countries to lose Internet connection for several hours. Georgian Railway Telecom, the company that owns the cable, said that the latest damage was serious, causing 90 percent of private and corporate Internet users in Armenia to lose access for nearly 12 hours while also hitting Georgian Internet service providers.


“I cannot understand how this lady managed to find and damage the cable. It has robust protection and such incidents are extremely rare,” Giorgi Ionatamishvili, Georgian Railway Telecom’s marketing head, told AFP.


Apparently, this wasn’t the first time it happened. In 2009, another scavenger damaged a fibre-optic cable while hunting for scrap metal in the impoverished ex-Soviet state, forcing many Georgians’ Internet connections to get interrupted.


The woman has been charged with damaging property and could face up to three years in prison if convicted.


"Getting data privacy 'right' is an economic and social imperative. Trust and confidence in the security and privacy of the critical systems of our planet - especially the digital version of its central nervous system, the Internet - is foundational to individuals' continued engagement and reliance on such things as online commerce, e-health and smart grids. If individual consumers don't feel that their privacy and security are protected, they will not support modernization efforts, even though the capabilities of technology advancements are proven and the potential benefits to society are extensive.



"Here's an example of the tensions we face: The ability of smart grids to conserve resources relies on the ability of, and commitment from, consumers to monitor and modify their individual usage. An individual using a smart meter understands the difference in the cost of using electricity at peak versus non-peak hours and could opt to lower their usage during more costly time periods. At the same time, data from the meters can reveal sensitive information such as work habits, shower schedules, use of medical devices such as dialysis, and whether or not a house is occupied."



"I don't worry that the technology will have a negative impact on consumer privacy," wrote Mark Roberti, founder of RFID Journal in a June overview of the state of the RFID market where privacy is concerned. "Instead, I worry that ignorant legislators trying to score points with uninformed voters will pass laws that limit the many benefits RFID can deliver--and that is a much bigger threat to consumers."



Today's agreement in Europe appears not to be the kind of legislation Roberti feared. As a framework focused on self-reporting it may be too little, ultimately, but it's a start.












bench craft company

Greg Biffle finalizes new contract with Roush Fenway Racing, sources say


Sprint Cup driver Greg Biffle has finalized a new contract with Roush Fenway Racing and primary sponsor 3M, multiple sources told ESPN.com.


bench craft company

New Google <b>News</b> for Opera Mini - Official Google Mobile Blog

So we have rolled out a redesigned Google News for Opera Mini in all 29 languages and 70 editions of Google News. This includes an enhanced homepage featuring richer snippets, thumbnail images, links to videos and section content ...


bench craft company

Great <b>news</b>: Working population percentage drops to three-decade <b>...</b>

Great news: Working population percentage drops to three-decade low.


bench craft company


Video calls were a mainstay of classic sci-fi films, and even today there’s something almost magical about seeing your friends and family on the screen of a portable device. Video calling has been around for some time, but it’s only really in the past year or so that its got more attention among regular users. That’s thanks in no small part to Apple and FaceTime, as found on the iPhone 4, iPad 2 and other gadgets from the company’s range. Read on as we give FaceTime the full SlashGear 101 treatment!




So Apple invented video calling, right?


No, not at all, though they did do a lot to make it easier to use – just as long as you have the right hardware. Video calling is actually a part of the 3G standard, which – if the carrier and whatever phone you’re using supports it, which isn’t the case in the US – has been available since around 2003. Unfortunately a combination of high pricing, poor understanding by users, mediocre quality and patchy reliability meant this form of video calling has never really taken off.


Apple’s FaceTime takes advantage of the company’s tight control over the iPhone, iPod touch, iPad and MacBook software, which has allowed it to polish the video calling experience to the point where everyday use is possible. Now FaceTime is available to anybody at the touch of an on-screen button.


Do I need an Apple phone to use FaceTime?


Not necessarily a phone, but definitely something with the Apple logo. FaceTime was first supported on the iPhone 4, which was Apple’s first mobile device with a front-facing camera (i.e. one that looks at the user, rather than out the back of the handset). The latest iPod touch and iPad 2 both have front-facing cameras and FaceTime support as well, and Apple has released a FaceTime app for its Mac and MacBook computers so they can join in the fun as well. FaceTime comes free on the mobile devices and the very latest Macs, and is a $0.99 download from the Mac App Store for earlier Mac owners.


Okay, so how do I use it?


It’s pretty simple, just as Apple was aiming for. On the iPhone you make a voice call in the normal way and then tap the FaceTime button on-screen to switch to video. On the iPod touch and iPad 2, you start a video call in the FaceTime app. You’ll need an Apple account in order to make and receive calls, since that’s used as the “phone number” for devices other than the iPhone 4.




Currently, FaceTime video calls can only be made when you have a WiFi connection, not when you’re using the mobile network for data. That’s a limitation Apple has put in place itself, though the company has said it is working on removing it in the future.


I’m not into Apple, can I video call with something else?


You certainly can, though the process gets a bit trickier. Various apps are available for Android and other mobile phone platforms which promise video calls, sometimes over not only WiFi but the 3G mobile networks too. That means you can make video calls when away from your home network or a WiFi hotspot, as long as your signal is strong enough.


Skype, Fring and Qik are all among the companies offering video calling apps, though their effectiveness often varies on a phone-by-phone basis. Not all phones have front-facing cameras, either, though they’re becoming more common on the latest handsets. A future SlashGear 1010 feature will look at the best video calling apps if FaceTime isn’t your thing.


Apple has said it plans to open up FaceTime to other manufacturers, so that non-Apple phones can make and receive calls too, but so far there’s no sign of that actually happening.


More information at Apple’s FaceTime page.









China is a notoriously tough market for American brands. The last few years has seen tech giants like Google struggle to do business due to restrictive censorship and retail giants like Best Buy and Home Depot have found that heavy price competition makes it hard to gain a toehold. Yet, despite the conventional wisdom, Apple’s business in China is booming and it’s not lower prices but better presentation that’s driving their success.


The Chinese economy is having some of its best years ever due to the rising world demand for consumer electronics, much of which is manufactured in China’s city-sized factories. The Mercury News reports that this has led to the average Chinese citizen being more flush with cash than ever before and ready to spend it on what would previously be deemed as unaffordable luxury.


Paul French of Shanghai-based Access Asia indicates that the increase in middle class affluence is behind the increase in purchasing power. “There is now enough of an urban middle class with enough money to afford Apple products. Five years ago — or even two or three years ago — there weren’t enough of those people.”


Five years ago, Apple didn’t have a retail store in China, now it has four, including a stunning split-level glass and metal flagship store in Sanlitun, an area of Beijing known more for its nightlife than its retail outlets. Those stores aren’t barely surviving either, with $2.6 billion in revenue this year, four times what we saw last year from Apple in China. This should mean that Apple is fighting the price war well in China, offering its products for less than they can be purchased in the US, but that’s not actually true. In fact, Apple sells a comparatively specced 13-inch Macbook Air for $180 more in China than it does stateside.


This success seems to fly in the face of conventional wisdom, typically premium products have not sold well in cost conscious China. Some, like Piper Jaffray analyst Gene Munster, say that Apple will have to eventually compete on price or risk losing the Chinese consumer. “The iPhone is going to be huge in China. That’s a given.” he tells the Mercury News. “But if Apple wants it to flow out across China, it has to come up with lower price points.”


Yet Apple shows no signs of slowing down in the Chinese market, which is projected to account for 10 percent of Apple’s revenue within 5 years.


When asked, locals said that in a country where the people like to try products out before they purchase them, Apple is doing the best job of presenting those products. Apple’s retail stores offer the Chinese consumer a chance to test the products in a beautiful and visually stimulating atmosphere and those efforts are paying off with big sales numbers. This kind of attention to the senses and emotions of the consumer wasn’t pioneered by Apple of course, but they are one of the first major companies to bring that kind of experience to China’s city centers in a big way.


This difference in the way that the products are presented is doing its job in separating Apple’s products from the rest of the pack almost everywhere that its retail stores are located, but nowhere is that effect felt more than in China. A country where consumers are hungry for polished products presented in a stimulating atmosphere and they finally have the cash to afford them.



bench craft company

bench craft company


During today’s Google earnings call, one analyst asked for some color on Google’s mobile business. CFO Patrick Pichette didn’t give much more in terms of specifics, but he did offer up some color. “Without any radical effort, we already announced at end of Q3 this is a $1 billion run-rate business,” says Pichette. Mobile is “growing at an amazing blazingly pace,” he says. “We tripped into $1 billion.”


Mobile search is definitely something Google is keenly focussed on. Senior VP of Local Jeff Huber noted on the call: ” In terms of where it trends over time, the smartphone is becoming an extension of the person, and how they do everything.”


Google is tackling that opportunity with mobile search obviously, but also with Android, which comes with Google search built-in as the default. Google is seeing 350,000 Android devices being activated a day.


Asked whether Google would have to build out a local salesforce with feet on the ground to take advantage of the new mobile and local advertising opportunities, sales chief Nikesh Arora didn’t rule out any possibilities. “we will use a combination of existing sales teams and methods and others that might be required,” he responded. Sounds like Google is picking itself up and going after the next billion dollars or two in mobile search.


Photo credit: Flickr/ Jeffrey Beall




 



The Business Rusch: Royalty Statements


Kristine Kathryn Rusch


Imagine this:


Pretend you run a very large business.  The business has a lot of built-in problems, things not easily fixed.  You’re aware of the problems and are trying to solve them.  A decade ago, you actually had hope you could solve them.  It will simply take time, you thought, but back then, your business was a leisurely business.  Back then, you had no idea that the word “leisure” would leave your vocabulary and never return.


In that decade, your business has changed dramatically. Your corporate masters sold out to large conglomerates, so now you can no longer point to your small but steady profit as normal for your industry. The conglomerate doesn’t care.  All the conglomerate cares about is quarterly profits, which should rise steadily.


Your industry doesn’t work that way, but you do your best to make those quarterly balance sheets work for the conglomerate.  Unfortunately, that means any long-term outlook you used to have no longer works for your corporate masters.  Now you can only look one year ahead, maximum, because that’s all the focus the conglomerate will allow.


One of your business’s largest problem comes out of the nature of the industry itself. The success of each product cannot be replicated.  Just because you build one really good widget doesn’t mean that your next widget will sell at all.  Your business has a luck aspect to it, an unpredictability that no matter how much you plan, you can’t fix.


The other built-in problems mentioned above cause your prices to verge on too high.  If you solve the built-in problems, you might lose even more revenue, because most of those problems benefit the stores that sell your product. Those stores have made it clear they will not order from you if you take those harmful (to you) perks (to them) away.  So your prices hover at a point too high for an impulse purchase, even though your business does better when consumers can buy your product on impulse.


You have maintained this system for decades now, trying different ways to fix the built-in problems.  None of the solutions work, because the only way to fix the built-in problem would be to have an industry-wide change, one that all of the businesses in the industry agree to.  Unfortunately, if all of the businesses in the industry make that change, it will hurt stores, which will say that the industry businesses colluded to hurt their retail business—and sadly, the stores, under U.S. law, would be right.


So the easy solution is impossible, and all other solutions are half-assed.  You hang on and your business maintains a consistent, if unspectacular, profit year after year after year.


Then some changes hit your industry that force you to cut costs where you can.  Some of that cost cutting comes in employees.  You have to lay off necessary folk and hope that the remaining staff can pick up the slack.  These things have happened before, and you believe that you’ll be able to rehire in a few years.


Only this time, the economy “craters” and a global recession hits.  Every business loses much-needed revenue and products like yours, which are not necessities, sell to fewer and fewer consumers because the consumers have less disposable income.


You anticipate, cutting everything you can, dumping real estate, abandoning rent, maybe even negotiating your way out of some long-term contracts.  At the very end, though, you can’t prevent it: You cut staff to the bone.


Now, in some departments of your business, one person quite literally does the job that five people used to do as recently as a decade ago.  You have no flexibility left.


And then the industry you work in undergoes a technological revolution, one so big, so profound, that it changes the way business gets done.  Because you aren’t flexible, you adapt to the change late.  You can’t hire new employees to help with the shift without firing the remaining good, valuable (and dare we say it), unbelievably efficient employees that you kept when the recession started.  Yet your old employees can’t adapt to the new world.


Worse, this new world requires new systems.  You have to figure out new ways to produce your product.  You need to shoehorn these changes into the existing contracts with your suppliers.  You need an entirely new production crew because the old ways to produce your widgets are becoming obsolete.


And, most annoyingly, you need to develop an entirely new accounting system, because everything you’ve known, everything you’ve done, no longer applies in this brand-spanking new technological age.


But you can’t hire employees who can actually help you develop these systems.  Because those employees won’t earn you any money.  At best, they’ll prevent a loss of revenue. At worst, the systems they develop will cost you money because your suppliers, whom you pay a percentage of the retail price of the product they supply, will realize you’ve been inadvertently shorting them since the technological change hit at the same time as the beginning of the global recession.


In other words, to fix this problem, you will need to invest—in  new employees, in brand new technological systems, in new ways of doing business.  More importantly, you will have to take a huge loss as you make this change.  A loss that might eat into your profits for not one, not two, not three quarters, but maybe for two to three years, something your corporate masters will never, ever allow.


Better to close your eyes and pretend the problem doesn’t exist.  Better to hope no one notices.  Better to keep doing business as usual until profits rise, the recession ends, the world becomes wealthy again, and you can make the changes without causing a series of quarterly losses on your balance sheet.


Better to keep kicking this problem down the road until you retire or move to another company, preferably one which has already solved this problem so you don’t have to deal with it.


Does this scenario sound familiar? It should if you watch the evening news or read a daily newspaper.  Industry after industry suffers a variation of these problems, some caused by inefficiency, some by technological change, and all exacerbated by the worst recession to hit in the last eighty years.


But this blog deals with publishing, and what I just described to you is the situation at traditional publishers—the big publishers, the ones most people mistakenly call The Big Six (there are more than six, but leave it)—all over New York City.


Last fall, I dealt with these problems in depth.  Before you decide to comment on this post and tell me that traditional publishing will die (which I do not believe), read the first few posts I did in the publishing series, starting here.


I’m grappling with the changes in publishing just like everyone else is.  I knew that the changes—particularly the rise of e-publishing—would hit traditional publishing hard.  And it has, although not as hard as I initially thought.  As Publishers Weekly reported earlier in the month, traditional publishers have remained profitable in the transition so far.


The reasons why should sound familiar to those of you who read my earlier posts.  Publishers Weekly puts it succinctly:  “While the improvement in the economy helped all publishers in 2010, companies where profits improved all pointed to two main contributing factors—cost controls and skyrocketing e-book sales.”


Right now, e-books comprise about 10% of the book market, but some analysts believe that e-books will be as much as 50% of the e-book market by 2015.  Some see evidence that e-books will grow faster than that.  A month ago, a Barnes & Noble executive made news when he stated in a speech that e-books will “dominate the market” in 24 months.


We all know these figures are important.  Daily, writers tell me about their careers and then ask me if they should become independent publishers or go to traditional publishing.  As I’ve said repeatedly, I see no harm in doing both.


Earlier this month, however, I opened my mail to find a big fat warning sign of the future.  And if the problem that I—and hundreds of other writers—noted doesn’t get resolved, then traditional publishing will cease to be viable for all writers.


What happened?


I got a royalty statement for backlist titles of one of my on-going series.  The statement came from a traditional publisher.  Let me give you some background.


A few years ago, the publisher refused to buy the next two books in the series saying that while the series had some growth, the growth was not enough to justify the expense of a new contract.  I started writing some novellas in that series and publishing them in the magazine markets while I searched for a new publisher.


Then the e-book revolution hit, and as an experiment, I put up two of those novellas as e-books. Since they were the first two e-books I had ever done, the covers—in a word—sucked.  I did no promotion and no advertising, except to say in the cover copy that these e-books were part of this particular series.


In the first six months of 2010, those badly designed short novels sold about 300 copies each on Kindle, the only venue they were on at the time.  No advertising, bad covers, just hanging out waiting for buyers to find them.


I would occasionally check the Amazon sales ranking (that weird number you see on each book Amazon publishes, the thing they use to compile their hourly bestseller list).  Even though that ranking did not give me actual sales numbers, I did note that the sales of the novellas were less than the sales of the traditionally published e-books on Kindle in the same series.


In August, I wrote to the traditional publisher, asking that my rights revert.  The kind woman in rights reversal explained to  me that she couldn’t revert the book rights because the e-books were “selling too well” to revert.  Okay. All well and good. What I care about is getting books into the hands of my readers. I figured I would eventually be compensated for this.  I just had to wait until the royalty statement hit.


Which it did. At the beginning of this month.


How many e-books did the traditional publisher say I sold? 30.  That’s right. 30.


When the novellas, which had worse sales rankings from Amazon, sold 300 each.


That 30 number didn’t pass the sniff test for me.  So I talked with other writers who have books in the same genre with the same company. The writers I talked with also had some e-book savvy.


Guess what? They had been shocked by how low their e-book numbers were as well, especially in comparison with their indie published titles.  The indie books which had Amazon rankings indicating fewer sales sold more copies than the traditionally published books by a factor of ten or better.


Let me indulge in another sidebar for a moment.  I’m involved with four different indie publishers, two of which allow me to see the day-to-day operations, and one of which I own part of.  We’ve been having trouble setting up an accounting system that works efficiently for more than 100 different e-book titles.  The problem is, in short, that the ebook distributors report sales by publisher and then by title, and not by author, so if you’re published by AAA Publishing and your book is called  The Embalming and I also have an older book called The Embalming through AAA Publishing and they’re both in e-book, AAA Publisher will get sales figures on a daily basis for The Embalming. Which Embalming does that statement refer to?


Also, the e-stributors report at varying times throughout the year (some daily, some monthly, some quarterly), so if I want to know how many copies my book The Embalming sold in March of 2010, I can’t easily get that information because the info might not have been reported yet from some e-bookstore in some faraway country.


What all of the various indie publishers have figured out is that using a standard spreadsheet for each title is labor-intensive.  You can easily input data into a spreadsheet for one or two or even ten novels.  But when it comes to 50 or 100, the data-entry—figuring out what book belongs where and when (even if you use the estributor’s the computerized spreadsheet)—becomes prohibitive.


What we need is a cloud-based system that can be queried.  For example, the system should easily answer these two questions: How many copies did KKR’s The Embalming sell worldwide in March; and how many copies did KKR’s The Embalming sell through Kobo’s out-of-country distribution channels?  Right now, no spreadsheet program can answer that information easily from a pool of 100 titles and various e-book outlets without a lot of man-hours of data entry.


Traditional publishers—and indie publishers, for that matter—don’t have the staff with the ability to organize this wealth of information. Still, traditional publishers must —by contract— report the information to the best of their ability on royalty statements.


To do so, they revert to an old pre-computer accounting method.  The method existed back when there was too much data to be quickly processed. We all learned it in school.  They used little snippets of data to estimate, often using an algebraic equation that goes something like this:   If The Embalming sold (x) copies in January and e-books sales rose on a trajectory of (y) copies over a six-month period of time, then (x) times 6 adjusted for (y) equals the number of sales of The Embalming.


Close enough.  And frankly, I would be satisfied with that, if the number the publisher had come up with wasn’t so wildly off.


For me, in the instance with the traditional publisher I mentioned above, the difference between 30 copies per title and 300 copies per title is pennies on the dollar.  It’s not worth an audit.


But I never think in small terms.  My training in three fields—journalism, history, and the extrapolative field of science fiction—forces me to think in terms of the future.


Right now, e-book rights are a subsidiary right, negligible and relatively unimportant.  Between two and five years from now, e-book rights will become the dominant book right.


If traditional publishers do not change their accounting methods now, then these accounting methods will end up costing writers hundreds of thousands of dollars per year.  (In some writers’ cases, millions of dollars.)


Those of you who have any knowledge of journalism have just looked up and asked, Why the hell did Rusch bury her lead? That’s the story: publishers are screwing writers on e-book royalties.


But those of you who have had journalism careers know why I buried that lead.  When I was a news director faced with a reporter who had brought me information like the information I gave to you above, I would have said, Sounds like a good story.  But it’s all supposition.  Now get me something concrete.  Somthing I can use.


So that’s what I tried to do.  Last week, I contacted dozens of traditionally published writers who also had put up some backlist on their own in electronic format.  The writers who had the information handy responded with actual numbers.  The writers who didn’t told me that they had worried about their royalty numbers when the statements arrived, but had no real proof that anything had gone awry.


I also spoke to some trusted agent friends, several lawyers who are active in the publishing industry, a few certified public accountants, and other professionals who see a lot of publishing data cross their desks, and I asked those people if they had heard of a problem like this.


To a person, they all confirmed that they had. All spoke off the record, none with numbers.  A few hinted that they couldn’t talk because of pending action.


In other words, I got the confirmation I needed, just nothing that a reputable journalist could print.  Most people spoke to me on what’s called deep background, confirming my theory, and giving me some suggestions of places to look, and people to contact.  Several people, mostly writers, spoke on the record, but rather than using their information in isolation, I’ve chosen to keep their statistics confidential and to only go with mine.


Frankly, what I’ve learned is this:


Right now, some—and I must emphasize some, not all—traditional publishing houses are significantly underreporting e-book sales.  In some cases these sales are off by a factor of 10 or more.


This is a problem, but at the moment, not a serious one.  When e-books are 10% of the market, we’re talking a relatively insignificant amount of money per author. As one long-term writer said to me, “Ever since I got into this business, I expect my publisher to screw me on the sales figures.  This is no different.”


If you don’t understand that writer’s point of view, read the trust-me post I wrote a few weeks ago.


In the past, I would have agreed with that writer.  But I don’t in this instance.  We’re at an important moment in publishing.  We have the opportunity to change the behavior of traditional publishers.  We can, with an effort, get them to change their accounting practices.


The reason I started the blog post the way I did is this: I wanted to explain, before I got to the heart of this post, how traditional publishing works.  I wanted understanding before I worried some of you.


Because here’s the truth: traditional publishers are not indulging in a criminal act. They’re doing the best they can out of necessity.  They see no reason to spend precious dollars revamping their accounting systems to accommodate e-publishing when those dollars can be used elsewhere in the company.  Especially when an accounting change will cost them money, and might lead to payouts that will hurt quarterly profits for months to come.


It’s up to writers—and writers organizations—to force publishers to allocate those scarce dollars to develop systems for accurate e-book accounting.


If you are a traditionally published author, do not—I repeat, do not—write a blistering letter to your publisher accusing him of stealing your money.  Instead, contact any writers organization you belong to and point that organization to this blog.


What needs to happen is this: writers organizations need to band together and order group audits of e-book sales on behalf of their traditionally published authors.  One organization cannot handle the cost of this group accounting alone.  It’s better to have all of the writers organizations work in concert here.


A group audit of all the traditional publishers in various publishing divisions will force an accounting change—and that’s all we need.  But we need it before e-books become the dominant way that books are sold.


If you’re a traditionally published author who has also produced some self-published e-books and you want to do more than contact your organization, do this:


1. Look over all of your royalty statements.  Compare your indie e-book sales to your traditionally published e-book sales.  Make sure your comparison is for the same time period. For example, do not compare January 2011 sales to January 2010.


2. Compare similar books.  It’s best if you have books in the same series, some indie published and some traditionally published.  If you don’t have series books, then compare books in the same genre only.  Comparing romance sales to science fiction sales will not work because romance novels always outsell sf novels.


3. If you see a discrepancy, report that—with the numbers—to your writers organization.  Be clear in the letter you send to your organization as to what level of involvement you want in this issue.  Are you only there to provide background information? Will you take part in a group audit? Will you work on this project?


I’ll be honest.  I’m not going to participate in any group action.  Even though I’ve published with every single major publisher in New York, I only have two books caught in this problem.  I’m more interested in getting the rights in those books reverted than I am in insignificant back royalties.


If I was still a reporter, I would spend the month or two going after this story with a vengeance. But I am not.  In  nonfiction, I am just your humble blogger, stirring up the pot.  My career is in fiction, and I have found no problem with the publishers of my frontlist books.  I also have six novels with firm deadlines that won’t allow me to take time away from fiction writing to pursue this.


So all I can offer is a blueprint.


If you’re a reporter who specializes in the publishing industry and you want to tackle this story, e-mail me privately.  I’ll tell you what I can without revealing confidential sources.


If you’re a traditionally published writer, please follow the steps above.


If you’re an indie-only writer, stop gloating and for heavens’ sake don’t tell me or anyone else that this is proof traditional publishing is dead.  The majority of writers don’t want to self-publish, even when told how easy and financially beneficial it is.  They want a traditionally published novel.


Here’s what I believe: If a writer wants to publish traditionally and can secure a contract, then that writer should be treated fairly, with accurate sales reporting and good royalty rates.


Let me state again for the record.  I do not believe that anyone in traditional publishing is setting out to screw writers on this issue.  I do believe the scenario I wrote in the first 800 words of this blog: I think traditional publishers are overwhelmed and stretched to the limit.  Accurate e-book sales reporting is not even on their radar.


Right now, changing the accounting system is not high on their priority list.  It’s up to the writers—acting in concert through their writers organizations—to make accurate e-book sales reporting and accurate e-book royalty accounting a number-one priority in publishing houses across the country.


Let’s work together to solve this glitch before it becomes an industry-wide disaster for writers—anywhere from two to five years from now.


Last week, a few of you asked in e-mail why I have a donate button on this blog.  Also, last week, this blog marked its two-year anniversary. Every Thursday for two years without a miss, I have published an article on freelancing, business, writing or publishing (and sometimes on all four of those topics).  For the first 18 months, those blog posts were part of a book I was writing called The Freelancer’s Survival Guide (which, even though it’s now published, is still available for free on this website).


Initially, I had hoped to make my publishing articles into a book as well, but the industry is changing too fast.  I cannot make the publishing articles into a book that will be accurate in the short time it takes to produce.  So when this month rolled around, I did the numbers like I always do.  When I do a strict economic analysis, I am losing about $100 per week on each post—even with donations.  That’s because I can’t leverage these posts into any other income source.


However, I always ask the next question: am I getting something besides money out of these blogs? Right now, I am.  I would be doing the same research, the same work, and the same analysis with or without the blog.  I would be discussing the changes with my writer pals.  But I would lose the week-to-week contact with writers all over the world, who comment on the blog or in e-mail, sharing their own stories.


And that would be a significant loss.  It more than makes up for the financial loss.  But the donate button is here to minimize some of the financial damage, and to encourage me in busy or difficult weeks to carve out the time to write my post.


I hope that answers the question.  As always, I appreciate the feedback and all of the support.








“The Business Rusch: Royalty Statements” copyright 2011 by Kristine Kathryn Rusch.


 


 



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Tuesday, April 12, 2011

Roofing Companies Vancouver - 5 Inquiries to Ask yourself

Roofing Vancouver - Faq's


1. Repair or Replace?

There's no opinion like an expert opinion. Most contractors will provide you with a free estimate. Get a summary of a couple trusted contractors and contact them well ahead of time of when you want to obtain your homes roof fixed so you can compare costs and opinions.


2. Beauty versus Practicality?

Discuss this together with your spouse or partner. (The children could care less...at least the children.) Truth is, nobody wants an ugly roof the same as nobody wants to be viewed with bed hair. If you've got a great quality roof and you simply have to repair it, it's worthwhile to pay the price of the original shingle instead of doing patchwork. A roof replacement doesn't happen frequently (hopefully!) and thus make a choice that suits you and your loved ones well or it'll stick out like a sore thumb everyday you go home.


3. Must i replace the roof in order to sell the house for additional?

Consider this very carefully prior to making a choice. Depending on the roofing material you select, a brand new roof can last anywhere from twenty, fifty, to one-hundred years! This means you have to check the year from the roof that's currently too deep first. Are you at year 18 of a 20-year warranted roof or year 30 of a 50-year warranted roof? Obviously, the standard is what makes the roof last longer, but when you're not likely to remain in your current home throughout your lifetime, the larger expense might not be worth your investment. Although a new roof can enhance the worth of your selling price, the increase may not be enough to cover your investment and that's bound to hurt your wallet.


4. Could it be advisable for me to repair the roof myself?

Sure it's. But before you do, consult an expert first. You can do it yourself, however, you shouldn't be a complete ‘lone ranger.' Depending on the extent of your repair, you might or might not change your mind. Either way, it will help to get a professional eye on the problem first and perhaps a free quote so you can do the math later and see if it's truly worth your time and effort, sweat, and money to be mister or miss fix-it.


5. When is a good time to get the roof replaced?

Weather can cause delays from days to weeks. Most people prepare yourself to have their roof replaced in the summer when they have a friend is going to be home during the day for a solid fourteen days. Once you have this era in your mind, make a call to a trusted contractor months in advance to obtain a quote. Some companies get booked up fast and odds are, they're the most reputable. Preparing in advance of the summer also provides you with time to ask around many compare costs...especially if you need to have the roof done by a specified date.

 

The very best Roofing Company In Vancouver!

It is possible to leak in your home's roof? Perhaps you have lost shingles or tiles in a storm? Have overhanging branches caused damage? Is the roof more than Two decades old and showing its age? Are your gutters overwhelmed and draining poorly?

If the response to these questions is "Yes" it is time to call the very best roofing company Vancouver - Crown Roofing & Drainage.

For more than a century Crown Roofing continues to be the roofer of choice among our Vancouver neighbors. We provide complete roofing services, from emergency repairs and roof restoration, to accomplish roof replacement. All while using finest quality materials, installed with precision and also the highest level of customer service.

YOUR Vancouver ROOF DESERVES Believe it or not!

The roof of the Vancouver house is the very first type of defence against wind, rain, snow, ice along with other weather conditions. Be sure it is up to the job. Among Vancouver Roofing companies, only Crown Roofing has the depth of experience and successful history to make sure your roofing system is going to be properly designed and installed.

NEIGHBORS HELPING NEIGHBORS.

One reason Crown Roofing has been probably the most successful roofing company in Vancouver is our commitment to our neighbors. We treat your house as if it were our very own and we were creating a roof to protect our own family. That's what neighbors do, and you will rely on Crown Roofing being here to support you and back our work. After all, we've been repairing and replacing roofs in Vancouver since 1902!

Obtain a FREE INSPECTION AND EVALUATION OF YOUR Vancouver ROOF.

Go to the Roofers Vancouver for a FREE inspection and evaluation of the roof. Give you the best roof for your Vancouver home, at the cost effective. We build roofs to last!

 

Monday, April 11, 2011

Tacoma Roofing contractor: Help your house be Beautiful

Not many people view the worth of a solid roof, your knowledgeable Tacoma Roofing contractor does. From first hand experience, they'll be in a position to let you know the reason why you need a strong, secure, and leak-free roof on your home.

The local Tacoma Roofer is knowledgeable how important a financial investment your house is for you, especially as it is a long term one. Your house may have been damaged slowly over the years and you have to take steps to reduce this damage. For a lot of people, keeping their house beautiful is another few pride. There are those too who'd like to turn their property right into a economical and efficient living place. Your roof is a valuable part of your property and contributes to each of the aspects mentioned above. For this reason, you need to employ the services of qualified a Tacoma Roofing company.

Types of Roofs installed by a Tacoma Roofing company


Among the more common kinds of roofs are asphalt shingles, steel or metal sheeting, fiberglass, slate and terra cotta tiles.

Each kind of roof invites distinct problems, however they can all be easily looked after by a trusted Tacoma Roofing company. It's vital that you nip roof problems within the bud before they become too costly or dangerous. You are able to schedule a scheduled appointment with the Tacoma Roofer to take a look at your homes roof to determine if there are any issues or potential problems with it. If there are, they might be able to let you know how to deal with them.

A Tacoma Roofing company Helps to Build Strong Homes


The exteriors of any house, primarily the roof and gutters, face the onslaught of bitter and varying weather conditions, day after day. Painting, repairing, and cleaning gutters might be necessary. In some cases you might want to replace them completely. Usually, when your gutters show signs of trouble, your roof must also be inspected for problems. Whatever issues there may be, an experienced Tacoma Roofing contractor can examine them in detail and suggest the remedy.

If your gutters often clog too often, or there are leaks across the walls of your home, it might mean that there's debris piled-up on the roof. Loose branches, piles of leaves, and other light objects which are swept onto your roof throughout a storm can all contribute towards damaging your roof, and these damages could be lasting. A knowledgeable Tacoma Roofer will tell you that birds, mice, along with other kinds of rodents often build nest within the debris that collects on the roof. While these nests may look rather innocent, they're great at collecting moisture, which can lead to loose shingles, mold, and indoor leaks in your home. In addition, this may also cause vermin infestation. After a storm, your Tacoma Roofing company will claim that you inspect your roof for just about any signs and symptoms of debris or damage.

Reverse Damages by using a Tacoma Roofing company


However high quality the rooftop may be, it will eventually wear down over time. There are shingles which are known as "25 year" or "30 year" shingles, but those numbers are only related to warranty produced by the makers. They hardly ever last that long. Realistically speaking, "25 year" shingles won't last more than a few years. Within an area that's vulnerable to storms, shingles or even the entire roof should be replaced every ten years. Having a Tacoma Roofing contractor, the cost is going to be less than what you believe.

If there you lose any shingles, or there is some harm to them, a Tacoma Roofer will be able to assist you to. Damaged shingles can result in indoor leaks, as the substrate of the roof becomes exposed to the elements. Shingles which are loose or broken can slip off and pose a potential hazard to people standing below. Missing shingles produce a gap which allows rain, wind, ice, and debris to develop underneath the adjoining shingles, which results in a "domino effect" that affects other shingles and they become loose or broken. A thorough investigation will be produced by your local Tacoma Roofing company, if you give them a call up with your suspicions of loose or missing shingles.


Your Tacoma Roofing contractor come in a position to inform you what the best option is for your roof. If your roof isn't in a good shape, it's advised that you have it replaced completely. The Tacoma Roofer can take you through the different roofing possibilities for you that will fit your requirements as well as your budget.

Tacoma Roofer: Enhancing your Home's Efficiency


Your homes roof shelters you from storms, sleet, and hail. By providing adequate ventilation, your roof protects your house from overheating, by holding within the heat, it keeps your house warm. That's why you ought to ready your roof from indoors in addition to outdoors for just about any kind of weather emergency. A Qualified Tacoma Roofing contractor can provide assist in this case.

To begin with, inspect your roof thoroughly for any and all sorts of kind of damage, before the beginning of the new season. The gutters ought to be clear, debris shouldn't be piled on or trapped under shingles, there should be no homes of squirrels or birds within the eaves or attic, and the roof ought to be structurally sound. For that last part, you will need the help of your local Tacoma Roofing contractor. It can be quite dangerous to climb to the roof of your property. This is where the contractor from Tacoma Roofing company comes in. He'll read the strength and security of your roof and shingles, and do a general inspection from the entire roof structure, to make certain that it's in proper working order. They will be able to point to issues that you have to keep close track of and problems you might not have spotted.

You'll need all the help you can get in the Tacoma Roofing company. You are able to help your homes roof by installing a gutter guard or leaf cover to assist prevent debris from forming inside your gutters. The additional weight of debris prevents the gutters from draining and may even tear them down. Look into the fasteners on your gutters and if they are loose, tighten them. Do something to alter worn screws and brackets. For those who have a chimney in your house, inspect the bricks and mortar signs of wear. A trusted mason could be recommended because of your Tacoma Roofing company, if there are any repairs to be done.

Tacoma Roofer: Someone You are able to Rely on
In the event that you realize or suspect that there is a problem, your Tacoma Roofing contractor ought to be contacted. They can use their knowledge and expertise to obtain your home back in ace condition by simply focusing on the roof. Your homes roof deserves attention. So give them a call today, to enable them to conclude working on your roof.

 

Sunday, April 10, 2011

What is Difference Between Commercial Roofing Companies From Residential Roofing Companies

If you are hiring a roofing company to re roof your home or building then you may be wondering what the differences are between residential roofing companies and commercial roofing companies. To start with, the main one big difference is usually that times an industrial roofing company may have signed an agreement with and be obligated to some roofing union in in a position to focus on union commercial jobs.

If this is the case then their labor costs will prohibit them from focusing on non union residential jobs. Beyond that, if your commercial roofing company has not signed a contract having a union they might be outfitted just for commercial jobs which of course means their workers and equipment might not be consistent with smaller residential jobs.

Residential roofing contractors generally often run smaller companies and therefore, are more capable of bid competitively on residential jobs, which tend to be smaller than comercial jobs. In fact, quite often residential roofing contractors will run one man operations, in which the contractor that you simply talk to may be the one which actually does the job on the building.


Commercial Roofing After by Kellys Property Services

Also, liability insurance for commercial roofing is more epensive and a larger bond is needed for a commercial roofing work which will make it not economical for a commercial roofing contractor to complete residential roofing jobs.

Still an additional factor is that commercial jobs can operate on a tighter time period for just about any quantity of reasons, requiring an industrial contractor to train on a larger crew or crews which again makes smaller jobs not as profitable on their behalf.

 

Difference Between Commercial Roofing and Residential Roofing

Did you know that the rooftop of the building has a huge effect on the whole structure itself? Damage caused to roofs due to natural or other disasters leads to a considerable loss of property everywhere. The kind of materials used to construct the roof which should be sturdy and long-lasting, the manner where the roof has been installed and even its timely maintenance are extremely crucial. There are two types of roofs that are utilized on all the buildings that we see around us: commercial and residential. Even though it might seem that commercial roofing is done only for businesses or offices and residential roofing is done for apartments and houses, the truth is the differences tend to be more complex than that.


Residential Roofing by jpignanello

Residential roofing is generally completed just by one hired contractor but commercial roofing typically takes a whole team to complete the job. This is because an industrial roof is commonly larger in terms of sq ft than a residential roof.
Commercial roofs are necessary carefully keeping the character and reason for your building in your mind. For example, if there is a restaurant in the building then external components like ventilation systems, smoke stacks and pipes will be required. Residential roofs tend not to have such components apart from a chimney or two at most.
Commercial roofs tends to be flat in design to accommodate further changes at a later period, whereas most residential roofs have peaks along with other architectural features like roof gardens.
Commercial roofing is a lot more expensive than residential roofing because of the special tools, materials and safety equipment that are needed onsite. Often the patching or maintenance work is completed in segments unlike for a residential roof in which the repair or replacement work can be completed in a short while. This is another reason why the equipment employed for residential roofs is often smaller and less costly as well.
Commercial roof installations have a longer time to accomplish in comparison to residential roof installations and therefore are usually constructed in large sections. In this phase however, you should make sure that there are no leakages, cracks or other visible wear and tear signs as it can cause considerable harm to the entire building.
It is important to install the right roof for a building depending on its purpose. Ensure that you hire a construction company that uses top notch materials and has the best equipment for the job or neglect the risk turning out to be considered a huge loss later.

 

Commercial Roofing Contractors: How to Find a Qualified Commercial Roofing Company

If your business is seeking to have work done on its roof, you should work with commercial roofing contractors that have an enthusiastic knowledge of any special needs that the business might have. For example, a roofing job can often be disruptive for that operation of business as always. Because of this, it may be essential for the business to be temporarily shut down, or the roofing to occur after business hours have ended. A roofing contractor that understands these needs can function together with a business in order to make sure that these types of issues are minimized.


Commercial Roofers Denver by roofingpremier

First of all , a company should do when it's searching for commercial roofing contractors is to discover who other businesses in the region will work through. Obviously, this information will not be helpful if it comes as a suggestion from competitors, but you will find circumstances by which it is not too difficult to locate this information from suppliers or retailers. Since roofing is not an industry-specific service, this post is easily available.

It's a good idea for just about any business to obtain touching a minimum of three commercial roofing contractors to make bids on the price. In this manner, the business can often get a better price. It's also vital that you make sure that each one of the roofing contractors is licensed and bonded. This information can be found by permitting in touch with their state contractor's board. This assists you to determine whether there has been any claims filed against the company in the past.

When looking at bids, it is just as important to check out what services are being offered and which products will be used as it is to check out the overall cost. The prices can differ quite drastically, but as tempting as possible to go for the cheapest bid, this isn't always the best option. Oftentimes, more costs now means fewer costs in the long run as a result of an undesirable roofing job. To further investigate the caliber of the job, it's a wise decision to check on with the Better Business Bureau to be able to find out if the company has been accredited, and when it has not, to a minimum of see what its rating is.

 

Picking out a Commercial Roofing Contractor


Alpine Roofing Construction by AlpineRoofingConstruction

When you are searching for a roofer for your commercial roofing project you have to find a contractor who understands the special needs of the commercial roofing project. For instance it may be harder to work on the business during business hours so either the business has to be turn off for the repair or replacement or the job needs to be done after conventional business hours. Is the roofer you are thinking about for the job willing and able to operate around your schedule constrictions that might involve working weekends or evenings?

When you start your search for a roofing contractor you don't only need to answer those questions but you also want to find someone which will perform a high quality job without a lot of time delays. Going about finding someone can seem as an obstacle by itself but there are some ways to make the search easier.

Ask people around you for referrals and try to find at least three contractors to provide you with written bids on your job. Prior to going any more you have to ensure that the contractors you are thinking about are fully licensed and bonded. A simple search using the state contractor's board will verify if your roofer is licensed and if there are any past judgments or claims against their license.

When you select three or four roofers to put bids, you should prepare yourself for that bids to be widely varied. Roofers may have brand preferences that will vary and may element in pretty much compared to next guy for a labor estimate. The greater detailed a written bid may be the more helpful it will be to focus on where the cost are going to be incurred. Don't, however, select a roofer based solely on the bid price. Any low ball bids might be tempting to take, but if they are low due to low quality workman ship it may not be worthwhile ultimately.

As they say, you generally get that which you pay for, so if you are able to afford a mid-priced bid it's always a good idea to increase within your budget rather than down. Additionally you should select your roofer depending on how professional they were and just how comfortable you anticipate you will be dealing with them.

Finally your cost will vary based on what type of roofing material you choose as well as the cost to haul your old roof towards the landfill. Should you be looking for places to cut corners on your roof, rather than cutting labor cost you might want to ask about metallic roof option. Metal roofs can be cost effective and energy efficient making them overall money savers for the long run, as well as on commercial buildings they may be very low maintenance. Plus given that they can be put on top of an existing roof, you don't need to have the old one removed and hauled away, that make a big effect on your cost.

Choosing a comerical roofing company nearer your home, doesn't have to become a struggle. To learn more, visit http://www.vancouverroofers.net

 

Saturday, April 9, 2011

Seattle Roofing Contractors - How To Find The very best

In the home of rain and sleet, commercial coffee and grunge, and also the famous space needle, you'll find a house that will suit you. Seattle, Washington could be a great place to construct a house, but you need Seattle roofing contractors to assist you. Your homes roof is, after all, the crowning glory of your home, and your strongest type of defense against the elements. You must have something that isn't just created to last, but built to attract making your home more beautiful

Harsh Weather

Why are roofing contractors essential within this part of the country? Because Seattle is usually bombarded by rain along with other harsh weather conditions, you'll need a roof that may withstand all of the forces of nature. With this in mind, you need individuals who be aware of Seattle weather best, and who know what materials can best get into your homes roof in order for it to last far longer in the region. In addition to all this, you have to blend with the rest of the houses in your living area, so you cannot simply get whatever roof you please.

In all these aspects, a Seattle roofing contractors should be able to help you out. All that you should do is search for Seattle roofing contractors online to be able to obtain the best bang for your buck without wondering when the contractor will suddenly try to escape with it and then leave you roof-less.

Why the Contractor Model Works

If you want to set up your homes roof on your own, you will have to purchase a whole lot of materials, secure permits and licenses, and obtain materials that are suited to keep you safe against harsh extremes of Seattle weather. This means that if you are a DIY kind of guy or gal, you'll have to undergo a large amount of legwork in order to get the task done.

On the other hand, a Seattle roofing contractor can do all of the jobs for you and provide a package that may help you save time and money. Because contractors operate under licenses and purchase materials in bulk, they are able to get discounts on building materials that you would not otherwise get if you were buying merely for your own home.

Roofing Associations


The Golden Roof - Il Tetto d'Oro - Innsbruck by SissiPrincess

Most roofing contractors also fit in with roofing organizations which are bound by strict guidelines and standards. If they prosper on their roofing job, they can showcase their roofing contractors association; when they do poorly, they can ruin the reputation of their roofing contractors association and keep other contractors within the association from receiving targeted roofing jobs. There is a lot of pressure to do well, to help you be confident that prefer a roofing job done in Seattle, you can get a contractor from a roofing association to assist you.

For instance, Seattle Roof Brokers operates with over 500 roofing contractors within the Puget Sound. This group has over half a century of roofing experience and experience working with Seattle roofing contractors, so it knows what kind of roofing you want. The rooftop Brokers group can put you in contact with the contractor that you'll require so that you do not have to search for contractors individually.

What Should You Demand from Your Contractor?

Whenever you finally get a contractor within the Seattle area, you need to do lots of background research about the roofing contractors themselves. Ask for a summary of previous companies or persons the contractor caused in order to get a clear look at the roofing contractor's work ethics and roof quality. Your roofing contractor must also possess the appropriate working licenses and city licenses needed by the Seattle city government.

Select a Seattle roofers that insures its employees, and that has courteous workers who'll respect your thinking and ensure that your needs are met. Ensure that you get the best bang for your buck: if you are unsatisfied with the job, you need to be guaranteed either money back, or a free, new roof. Moreover, you also require the workers to find the job done promptly, so be strict together with your deadlines - and discover a contractor that is as strict as you are.

You need guarantees and warranties in your roof, so locate a contractor that may meet your budget and roofing needs. If you achieve touching good Seattle roofing contractors, you may be guaranteed a great roof along with a better house right in this fantastic city.


Choosing the proper Roofer Company for Replacing Your homes roof

The shingles in your roof need replacing and you're simply minded to find a roofing contractor to replace the them. Perhaps you have already known as a few and are evaluating which contractor for your upcoming roof repair. How do you select the best contractor for working on your roof? Listed here are a number of things you should consider when searching for the best roofer.

Where's the roofing contractor located? You should hire a roofer that's local. Then you will get a higher level and services information if the roofing company can be found near your home or comes with an office near your residence.
References. To look for the reliability of the contractor, references should be provided of the past clients who are prepared to vouch that excellent service was received. This should not be the only real element in choosing your future roofing contractor as some may claim they value the privacy of the clients and do not wish to bother them. If this is the situation, ask for business related references. The locations that supply the contractor with supplies can reveal the quantity of materials and regularity of supplying the contractor to help determine their stability.
So how exactly does the roofing contractor company handle complaints? There's a large number of issues that can arise throughout the progress of the roofing replacement. Ask what their process is for handling complaints if they arise. It is also a great idea to receive a past client reference who were built with a complaint which was resolved towards the satisfaction of the client.
Terms of payment. What are the the payment schemes to do the job? What's the down payment and amount due upon completion? While it is certainly reasonable that a substantial payment be produced before a contractor begins focus on a project, it is highly recommended that full payment isn't made until after the entire job is completed.
Written contract. All the roofing replacement ought to be place in an itemized contract. No the main contracting job should depend on verbal assurances.
Bonding. There are things that can go wrong with roofing installations that end up costing quite a bit of money to fix. Should this happen on your roofing replacement, you will feel a whole lot better knowing that your roofing contractor is bonded. This can provide the funds to repair whatever mistakes were made. Find a roofer that is bonded.
Manufacturer Warranty. Quality materials for roofing typically have a warranty. It is important to verify that there's actually a warranty on the materials being installed. Request a copy from the warranty.
Period of time running a business How long has got the company you're interviewing experienced business? A short in time business may reflect instability. When the contractor has been in business less than three years, verify just how long they have been in the market. A brand new contractor might have a long time experience focusing on roofs before they form their own business. Seek a business that's been around for 3 or more years, or in which the contractor has had many more years performing roofing replacements. It can should not be the only real factor, everyone has to start sometime. Balance this with referrals and the other points raised in this article.
Appropriate Permits. A Seattle roofer should know what permits are needed for fixing your roof. They must be conscious of how you can obtain these permits on your behalf. Ask the contractor whether or not they will obtain the permits essential to repair the rooftop.
Liability. If your worker becomes injured, who's responsible for the workers comp? When the contractor's equipment damages your house, who is responsible for the repairs? A good contractor will give you certificates of insurance for liability and worker's compensation before they begin repairing your roof.
Subcontractors. Verify whether the contractor is going to be using subcontractors. If that's the case, it is highly recommended that everything contained within this article for verifying if the contractor is credible should also be relevant to subcontractors. You should get the names and license numbers of all subcontractors. You need to verify whether each subcontractor is also insured which means you are not held liable for their accidents.
Pending Legal Actions. You should verify whether you will find any legal actions against the contractor. This is not merely essential for verifying whether the roofing company is legitimate (credible roofing companies should not need to defend themselves in court), it is also important because a lost lawsuit could cause the contractor to go bankrupt. If you have designed a substantial down payment for services immediately prior to the company goes bankrupt, you can lose many thousands of dollars and never have your roofing completed.
Material Disposal. Who is accountable for getting rid of the waste generated in the roof being replaced? Will your contractor handle every aspect of this? Is there an additional cost for disposing of this waste?
NRCA Membership. Membership in local or national roofing associations, like the NRCA, shows resolve for staying current with the very best methods for roof replacement and maintenance. Find a roofing contractor having a high standard of education regarding their trade.
Replacing your homes roof is really a significant investment. Celebrate sense to inquire about serious questions before working with a roofer. Here are a few more tips that you should consider when selecting the very best roofer for your upcoming roofing replacement.

Payment. Do not make a full payment for services unless all work is finished.
Inspection. Do not make a full payment without doing a final inspection of services rendered.
Workers liens. Don't fully purchase the roofing replacement job until worker's lien releases have been obtained.
Oral Agreements. No agreement ought to be made verbally without backing up in writing. All points which are important to you should be made in writing.